Analytics and Business Intelligence Analyst

Adcetera is a leading marketing agency specializing in delivering innovative and data-driven solutions to our clients. We are dedicated to helping businesses achieve their marketing goals and maximize their ROI. As we continue to grow, we are seeking a talented Analytics and Business Intelligence Analyst to join our dynamic team.

As an Analytics and Business Intelligence Analyst, you will be responsible for collecting, analyzing, and interpreting data to provide actionable insights that drive strategic decision-making and improve our clients' marketing performance. You will work closely with cross-functional teams, including marketing, sales, and creative, to deliver data-driven recommendations that optimize marketing campaigns and enhance overall business performance.

Key Responsibilities

• Develop and implement data collection methodologies and tools utilizing Google Tag Manager to ensure accurate and comprehensive data collection from various sources, including websites, social media platforms, and marketing campaigns.
• Analyze and interpret large volumes of data to identify trends, patterns, and insights that inform marketing strategies and tactics.
• Design and build custom dashboards, reports, and visualizations using business intelligence tools to provide real-time data insights to internal stakeholders and clients.
• Collaborate with internal teams to define key performance indicators (KPIs) and develop measurement frameworks to evaluate marketing campaign effectiveness and ROI.
• Conduct market research and competitive analysis to identify opportunities and provide recommendations for improving marketing strategies.
• Develop and maintain data models, data pipelines, and data visualization templates to facilitate efficient data analysis and reporting.
• Monitor and track marketing campaign performance metrics, providing regular reports and presentations to internal and external stakeholders.
• Identify and communicate actionable recommendations based on data analysis to optimize marketing strategies, audience targeting, and campaign execution.
• Stay updated with industry trends and emerging technologies in analytics and business intelligence to recommend and implement innovative solutions.

Requirements

• Bachelor's degree in business, marketing, statistics, computer science, or a related field.
• Proven experience 2 year as an Analytics or Business Intelligence Analyst in a marketing or advertising agency setting.
• Strong analytical and problem-solving skills, with the ability to analyze complex datasets and draw meaningful insights.
• Proficient in using business intelligence tools (e.g., Power BI, Google Looker (Data) Studio) to develop interactive dashboards and reports.
• Experience with JavaScript and HTML to support custom tagging.
• Experience with data visualization techniques and best practices to present complex information in a visually compelling manner.
• Knowledge of statistical analysis and data modeling techniques.
• Excellent communication skills, with the ability to effectively present findings to both technical and non-technical stakeholders.
• Strong attention to detail and ability to work with tight deadlines in a fast-paced environment.
• Familiarity with digital marketing platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager) and their data integration.
• Experience with web analytics, A/B testing, and conversion rate optimization is a plus.

Benefits

• Fun-loving and casual team environment
• Convenient office in Midtown Houston
• Large integrated agency with stable work and work environment
• Large and stable client list
• Competitive salary
• Excellent benefits, including
  • Discretionary bonus plan
  • Excellent growth and training programs for career development
  • 100% employee health insurance coverage
  • Generous paid time off policy
  • Internal promotion strategy