Analytics & Target Offshore

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role you will work for IBM part of Consulting that accelerates digital transformation using agile methodologies process mining and AI-powered workflows.

You’ll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role you’ll be supported by mentors and coaches who will encourage you to challenge the norm investigate ideas outside of your role and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your Role and Responsibilities

• Understand functional and technical requirements from clients
• Understand the business context and apply core digital analytics concepts to provide implementation solutions
• Drive implementation of tags using TMS
• Familiar with Adobe Analytics implementation should have worked on solution design tagging plan creation and advanced requirement deployment
• Act as liaison between the business units engineering and reporting teams to ensure the right data is captured
• Provide technical expertise on analytics systems to drive towards consistency in delivery and optimized solutions
• Think out of the box to devise solutions or propose recommendations that address client problems or opportunities.
• Able to troubleshoot analytics tagging issues with common debugging tools such as Omnibug Tag Assistant by Google Experience Cloud Debugger or others.
• Prior Experience with providing Business Insights
• Adherence to delivery timelines and contractual SLAs

• Deliver against the website optimization and customized experience strategies across the website and other touch points.
• Configure administer and operate Adobe Target to build Multi-channel campaigns
• Debug troubleshoot and fix the configuration and integration issues.
• Partner with the analytics teams on measurement across customized site experiences
• Collaborate with product management marketing analytics team and fellow technologists to design develop and deliver frictionless multi-channel experiences and end to end performance measurement.
• Diagnose and troubleshoot technical issues related to delivering custom site experiences
• Stay updated on industry trends and best practices in digital marketing personalization and optimization.
• Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
• Drive technical effort working with IT partners site management and creative to ensure timely execution of testing and/or personalization cadence
• Develop JavaScript CSS and HTML

Required Technical and Professional Expertise

• 5 to 8 years of hands-on experience in implementing Adobe Analytics solutions for web and mobile application
• Should have experience in implementing analytics through TMS tools like Adobe Launch
• Expert in Digital Analytics implementation techniques using JavaScript jQuery JavaScript    Object Notation (JSON) and DOM manipulation.
• AEP Web SDK experience would be a plus.
• Hands-on experience in creating solution design reference tagging specifications and data layer schema
• EDDL and ADDL Datalayer Implementation experience a plus
• Mobile SDK analytics implementation experience a plus
• Perform tag and data validation
• Prior Experience with providing Business Insights
• Experience in creating reports in Analytics workspace
• Experience in Adobe cloud manager/ cloud manager CLI asset micro services replication services will be preferred.
• Experience in SSL/certificates/SAML/Ldap/ user migration between Ldap & Adobe IMS is preferred.
• Experience with containerization orchestration tools such as docker & Kubernetes will be preferred.
• Experience in planning for cut over activities go live/cut-over and production deployment for AEM.
• Excellent interpersonal and communication skills with high degree of flexibility and ability to adapt to change in direction
• Strong knowledge of design patterns Software architecture Agile Scrum DevOps

• Minimum 3-5 years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies
• 3+ years working with A/B testing and other testing methods with site personalization efforts preferably leveraging Adobe Target as a platform
• Has experience to develop and implement A/B tests multivariate tests and segmentation strategies to enhance user engagement and conversion rates.
• Working experience in HTML Java script and CSS
• Have understanding of A4T integration
• Adobe Target Certification is must

Preferred Technical and Professional Expertise

• Prior experience with Adobe platforms like Adobe DTM Adobe Launch + using Web SDK Adobe Analytics
• Data engineering Skills
• Prior Experience with providing Business Insights
• Ability to think on feet multi-task prioritize and work under pressure
• Responsible with a positive attitude and ability to work well with a team
• Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)
• Bachelor’s degree in any field.
• Master’s degree in digital marketing or a related field.