APAC Demand Generation: Revenue & Financial Automation

Who we areAbout Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

APAC Demand Generation is a team of marketers and channel specialists that drive strategies to engage prospects and customers and generate demand for our prioritized solutions. We partner closely with global and regional Campaigns, Product Marketing, Field Marketing, Sales Development, and Sales teams to bring full-funnel campaigns to life, optimize performance, and drive business impact. Our team works across all customer segments, and at each stage of the customer lifecycle journey.

What you’ll do

In this role, you will help elevate and drive adoption of our Revenue and Financial Automation (RFA) product suite through integrated campaign journeys and programs across the customer lifecycle. We’re looking for someone who understands how to build end-to-end, multi-channel campaigns – inclusive of web, paid media, SEO, email, content, sales plays, and events – while working with sales to ensure full-funnel alignment and yield RFA product pipeline. You will be the regional owner of the RFA marketing plan, leveraging many cross-functional teams to deliver on activations (such as Field Marketing, Partner Marketing), owning reporting on RFA for the region, and partnering closely with our APAC product sales team. A portion of your time will also be focused on landing cross-segment global customer marketing campaigns in APAC, such as our quarterly newsletter, online demo program, and product attach program. This role requires a highly collaborative and self-driven individual who doesn’t shy away from building cross-functional coalitions and who thinks both strategically and tactically to get things done.

Responsibilities

• Lead the APAC strategy for RFA marketing campaigns and represent that strategy, plan, execution and performance with cross-functional partners and key stakeholders.
• Drive alignment and execution with marketing and cross-functional partners across Campaigns, Field Marketing, Product Marketing, Performance Marketing, Partner Marketing, Marketing Operations, and Sales.
• Continually collect feedback from key regional partner teams to understand needs and refine campaign strategies for relevance and impact.
• Own campaign performance metrics and key business and revenue metrics across the sales funnel, including prospect acquisition and install base expansion.
• Own internal communications and reporting for the APAC RFA plan and metrics, keeping key stakeholders informed throughout the planning and execution process, and partnering cross-functionally to launch experiments that improve campaign performance.
• Align messaging, content, and identify relevant solutions and use cases for each campaign.
• Track, measure, and communicate campaign results, continually optimising for efficiency and scale. 
• Seek to generate new global best practices through experimental efforts.
• Own cross-segment APAC customer marketing campaigns, working closely with Global Customer Marketing to launch activations in region.
• Be a thought leader representing APAC as we grow across our campaigns and broader go-to-market at Stripe.
• Continually seek innovative new ways to reach and engage our users.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Requirements

• 7+ years relevant experience running demand generation and scaled marketing campaigns
• Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
• Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner
• Proven track record of defining and executing programs with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs
• Varied background across marketing disciplines such as integrated marketing, campaigns, field marketing, retention strategy, and performance marketing
• Superb organization and project management skills and the capacity to manage multiple complex projects at once; you’re a master juggler and don’t let it get the best of you
• Excellent analytical skills and the ability to craft actionable insights from complex data

Preferred Qualifications

• B2B marketing experience owning a regional demand generation strategy across multiple countries, customer segments, and products
• Understanding of the payments, SaaS, and financial technology sectors
• Proven experience standing up a new marketing capability or team
• Strategy consulting or similar experience