Area Sales Manager (Benin, Kwara)

Company Description

Our client is a prominent multinational company in the fast-moving consumer goods (FMCG) sector, renowned for producing some of the market's best-selling Beverages.

If you have experience as a salesperson in a company that specializes in Beverages, this opportunity is tailor-made for you! We are looking for individuals who are passionate about food products and have a proven track record in sales within this category.

Join our client and become a part of a dynamic team at the forefront of Beverage excellence.

Job Description

Purpose of role 

As an Area Sales Manager, you will be responsible for providing leadership and guidance to sales officers in a specific territory to achieve shared sales targets and goals.

Responsibilities

• Manage, train, and provide overall guidance to the sales team of an assigned territory.
• Set reasonable sales targets to be achieved by the sales team.
• Monitor the performance of the sales team and motivate members to meet or exceed sales targets.
• Collect customer feedback and provide updates to senior management.
• Travel to potential and existing customers within an assigned sales area to present company offerings and build brand awareness.
• Utilize outbound telephone calls, email communications, and face-to-face meetings with customers and distributors to close sales.
• Develop and sustain long-term relationships with customers.
• Implement a sales management process to assist the sales team in identifying and prioritizing key customers and prospects.
• Allocate areas to sales representatives.
• Develop sales strategies and setting targets.
• Compile and analyze sales figures and possibly deal with some major customer accounts yourself.
• Collect customer feedback and market research.
• Report to senior managers - RSM.

Qualifications

Requirements:

• A bachelor’s degree in marketing, business management, or related field is preferred.
• Professional qualifications and proof of professional training is an added advantage.
• Proven sales experience: FMCG (Beverages) sales experience is compulsory
• Proven track record of meeting sales quotas.
• Proficient in all MS- Office Suite.
• Excellent management, leadership, and organizational skills.
• Strong analytical and problem-solving skills.
• Outstanding negotiation and consultative sales skills.
• Effective communication skills.
• Exceptional customer service skills
• Previous industry experience