Assistant B2B Demand Generation Marketing Manager

OTR Solutions is an innovator in the transportation industry providing a suite of factoring, fuel, and business management focused solutions. We help new and established companies get fast access to the funds they need for daily operations. As a Private Equity backed FinTech company, we are looking to grow our best-in-class financial organization. 

OTR has been recognized as a “Top Workplace” by the Atlanta Journal-Constitution since 2016! 

As Assistant B2B Demand Generation Marketing Manager, you will be responsible for implementing and analyzing the effectiveness of omni-channel partner and affiliate marketing campaigns. Tactics include, but are not limited to social media, co-branded advertising, email marketing, SMS, and custom landing page lead capture. 

Responsibilities: 

• Help manage the influencer, affiliate, and brand ambassador programs within their subsequent management software systems with VP of Marketing.
• Locate leads and build a B2B lead pipeline for partnerships, affiliates, and influencers in Salesforce.
• Design and implement targeted campaigns to drive brand awareness and convert target audience lead traffic in Salesforce Marketing Cloud, LinkedIn, and other outbound channels.
• Identify opportunities and methods to drive traffic to organic sources including blogs, webinars, case studies, podcasts, and infographics that translates to sales and brand promotion.
• Stand up landing pages for affiliate and brand ambassador programs.
• Customize Partnership Onboarding Packets and Brand Training for new partners and affiliates.
• Create Marketing Content Flow for Influencers and Partners to utilize in digital media and print.
• Review performance metrics of existing campaigns to identify under targeted audiences and underperforming campaign tactics.
• Manage existing campaigns and work to optimize performance through A/B testing and other optimization techniques.
• Ensure accuracy of campaign-building and tracking in Salesforce.
• Create conversational style of engagement for a seamless transfer to sales.
• Provide comprehensive reporting of campaign performance and conversion rates across active campaigns.
• Write, edit, and optimize content on owned and earned OTR Solutions channels, including web copy, SEO and SEM/SEA copy, blog posts, social channels, whitepapers, case studies articles, e-books, emails, infographics, videos, podcasts, and webinars.
• Manage marketable audiences across each business segment.
• Stay up to date on industry trends and new marketing technologies to continuously improve processes and capabilities.
• Work with industry partners and influencers to promote brand and services
• Stay up to date on best practices and emerging trends in B2B and influencer marketing.
• Work with digital content specialist, graphic designer and videographer to properly deliver and educate audience on products and services.
• Aggerate relevant content from industry organizations and subject matter experts
• Reports to the VP of Marketing.

What we look for: 

• 5-7 years corporate Digital Marketing or Demand Generation B2B experience.
• Proven track record of marketing funnel data analytics and ROI reporting.
• Proven track record of strategically designing and launching successful drip campaigns in Salesforce Marketing Cloud.
• Salesforce Marketing Cloud certifications preferred.
• Salesforce Datorama and Interaction Studio experience a plus.
• Proven project management expertise to meet the challenge of multitasking and delivering to tight deadlines.
• Experience using project management tools like Asana for reporting a plus.
• Exceptional writing skills, with a passion for storytelling and an understanding of messaging to achieve results.
• Advanced skills in marketing technology to design high performing marketing automations and outreach campaigns.
• Experience maintaining a shared editorial marketing calendar.
• Working understanding of SEO principles and marketing strategy.
• Team player with multi-tasking and prioritizing abilities.
• Solid working knowledge of Adobe Creative suite (InDesign, Illustrator and Photoshop, etc), of software/web applications including Microsoft Office Suite (PPT, Excel, Word).
• Experience with social media monitoring tools like Sprout Social.
• Transportation and trucking business experience a plus.

Benefits: 

OTR provides a competitive, comprehensive compensation package for our full-time employees: 

• Eligibility for Individual and Company bonus programs 
• Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability 
• Pet Insurance, Paid Family Leave, Employee Assistance Program 
• Fully Paid Maternity Leave
• 401(k) with Company Matching
• 12 days of Paid Time Off, 4 Sick/Mental Health days, 7 Paid Holidays, 2 Flex Holidays
• Weekly Catered Lunches
• Work from Home Flexibility
• Company Paid Fitness Membership
• Volunteer Days and Opportunities with Company-Partnered Charities
• Internal Inclusion programs 

OTR’s mission is to create exceptional value for our clients by providing industry leading financing and back-office solutions. Three pillars that are crucial to supporting that mission are outstanding customer service, technology that creates efficiency for ourselves and our customers, and a culture that provides the opportunity for employees to achieve greatness. 

OTR Solutions is an Equal Opportunity Employer 

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