Assistant Brand Manager

The Role
The Assistant Brand Manager will support the growth of the Green Thumb family of brands . As a n Assistant Brand Manager at Green Thumb , you will bring your enthusiasm for marketing and the cannabis industry and work collaboratively & cross-functionally with marketing , sales, operations , and external partners to drive key initiatives and deliver results. Bring your consumer focus and help us make grea t things happen!
Responsibilities

• Work with the brand team and cross-functional partners to develop and execute brand plans including new product launches, expansions, and assist in the development of integrated marketing campaigns
• Create collateral, merch, and other items that integrate brand marketing information and communicates key marketing programs, brand and product information to assist the sales teams
• Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
• Track brand forecasts and brand marketing expenses, including advertising and consumer promotions, throughout the year to manage within the given budget
• Work with the field marketing team, sales team, and Brand leads to ensure the strategies and tactical plans are executed for our sponsored events and related industry functions
• Review packaging and labeling for quality and compliance elements.
• Facilitate the submission of any required internal and state-level approvals on packaging or other marketing materials.
• Manage updates to our network of dispensaries' online menus.

Qualifications

• Relevant brand marketing experience in the CPG industry is a HUGE plus, but not required
• Comfortable with ambiguity and able to effectively balance pace and execution
• Demonstrated skill working on cross-functional teams
• High attention to detail and strong organizational and project management skills.
• Proficient in Microsoft Excel and PowerPoint
• Proficiency with Adobe Creative Suite, Canva, or Smart Sheets a plus
• Genuine interest in and passion for the cannabis industry!
• Possesses a high level of critical thinking
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of G reen Thumb
• Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must be a minimum of 21 years of age

GTI prefers all new hires to be fully vaccinated against COVID-19 and provide proof of vaccination at time of hire