Assistant Brand Manager

The Role 

The Assistant Brand Manager will be responsible for supporting the execution of our annual brand plan, including packaging design, marketing support materials, trade & consumer programming, and communications.   

As an Assistant Brand Manager at Green Thumb, you will bring your moxie and enthusiasm to building sustaining brands in our fast-paced, emerging industry and will work collaboratively & cross-functionally with innovation, events & experiences, creative, retail, local marketing, sales, compliance, and external partners to grow our brands and delight our trade partners and consumers.  

Responsibilities 

Strategy: 

• Maintain intelligence on competitive brands, including digital/social activations, local marketing approach, and design strategy.   

Execution: 

• Work cross-functionally with innovation, partnerships & events, creative, retail, local marketing, sales, compliance, and external partners to execute key brand initiatives. 
• Support the development of packaging design briefs. 
• Lead the development of trade and consumer marketing materials to support all market expansions, new product launches, retail programs & tools, and key events. 
• Lead the after-action-review process for all key initiatives, helping to inform future plans. 
• Manage the content calendar with our social media partners. 
• Manage and track brand budget, including submission of all invoices. 
• Opportunistically assist our local teams with 1-2 local events, activations, and/or partnerships per year. 
• Understand and apply all marketing and advertising regulations. 

Qualifications  

• Bachelor’s degree in Marketing, Business, Management, or a related field. 
• 1-3+ years of progressive business experience; cannabis, lifestyle marketing, or CPG experience a plus. 
• Strong analytical skills and comfort with numbers. 
• Exceptional organization and project management skills; strong attention to detail is a must. 
• Strong writing, presentation, and verbal communication skills 
• Comfortable with ambiguity and able to effectively prioritize and pivot in a fast-paced environment. 
• Demonstrated interest in and passion for cannabis.

Additional Requirements 

• Must pass any and all required background checks  
• Must be and remain compliant with all legal or company regulations for working in the industry