Assistant Brand Manager - Milwaukee

At TTi, people come for the opportunity and stay for the culture!

Job Description Summary

POSITION TITLE: Assistant Brand Manager – Advertising, Digital & PR (18-month contract)
REPORTS TO: Brand Manager - Digital
DEPARTMENT: Milwaukee Brand
LOCATION: North York, ON
BAND LEVEL: L3

Job Description:

TTI is a world-class leader in design, manufacturing, and marketing of power tools, outdoor power equipment, and floorcare products, as well as hand tools and accessories. Our industry-leading Milwaukee brand offers innovative heavy-duty power tools, accessories, and hand tools that are transforming how we work by delivering quality products with exceptional durability. We are fast, nimble and aggressive, constantly striving to “raise the bar” in everything we set out to do, and actively encouraging those qualities in every one of our employees.

Location: North York (in-office)

Position Description

We are seeking a dynamic and experienced Assistant Brand Manager to join the Milwaukee Brand team for an 18-month contract. This role involves creating engaging print and digital advertisements, managing promotional initiatives, delivering brand strategies, supporting digital marketing campaigns, facilitating external social media activity, and ensuring seamless project management across various teams and external partners. The ideal candidate will possess strong teamwork, creativity, and the ability to drive results in a fast-paced environment.

What You Will Do

• Work cross-functionally with internal teams to create engaging multimedia advertisements for various publications showcasing our innovations to targeted audience

• Support and execute digital marketing campaigns for key launches, trade shows, contests and more

• Build and maintain relationships with media and agency partners, pitching ideas and conducting bi-weekly update calls

• Collaborate with Brand Manager and Director to develop and execute annual and multi-year plans encompassing PR and advertising executions on an editorial calendar

• Manage the brand ambassador portfolio, making strategic decisions on engagement and product seeding to enhance brand presence

• Conduct frequent and thorough market analysis to identify competitors and potential brand ambassadors for future partnerships

• Ensure the seamless execution of initiatives across multiple teams and external partners

• Develop and deliver multimedia presentations to internal stakeholders, demonstrating strong presentation and communication skills

• Coordinate with the internal finance team to ensure timely payments to vendors, ensuring accuracy and compliance

Who You Are

• Strong understanding of social media platforms and ability to analyze engagement metrics

• Experienced in deploying marketing campaigns in both print and digital executions

• Knowledgeable in PR and marketing principles, with a curiosity to learn and apply new skills

• Comfortable prioritizing and balancing multiple schedules and competing deadlines

• Demonstrates excellent written and verbal communication skills

What you have done:

• 3-4 years of experience in Marketing, Branding, or PR roles preferred

• Bachelor’s degree preferably in business, marketing, communications, or another relevant field

• Strong proficiency in the Microsoft Office Suite

• Proven ability to adapt to evolving business goals and capitalize on new opportunities

About TTI Canada & Milwaukee

Milwaukee is always in the market for people with the energy, enthusiasm and dedication to enhance our brand. Milwaukee actively promotes a strong corporate culture of respect, ethical integrity and social responsibility. We firmly believe that our people and our culture are the secrets to our success. We recognize your career path is as individual as you are.  Whether you are considering joining us early in your career or you have been in the workforce for years, our priority is to help you meet your professional goals. Behind our doors you'll be empowered every day to own it, drive it, and do what it takes to support the biggest brand in the industry. Milwaukee is a place to accelerate your career and explore your potential.

Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage. We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.