Assistant Customer Strategy & Planning Manager (Trade Marketing)
Job Description
About The Role...
- Identify customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
- Build account/channel specific Customer marketing plans to deliver category/brand objectives in conjunction with Brand Marketing Plan (IBMP) and Customer Business Plan (CBP)
- Work with Account managers to ensure excellence in in-store activation and delivery of IBMP and CMP
- Work with the brand managers to deliver activation plan efficiency and effectiveness
- Communicate the customer's marketing and business strategy to the brand teams
- Bring customer and customers' Shopper input into Innovation program
- Manage total trade investments
- Consolidate field plans - customer input in S&OP
- Ensure Brand standards/Brand DNA for channels is adhered to. (e.g. consistent use of brand key visuals, customer activation themes aligned with brand activation)
- Lead execution of plans & activities including customized offerings (incl. special packs, channel specific packs)
- Analyze the ROI of the marketing activities executed with the customer
- Work closely with Supply Chain to ensure stock supply level can support for promotion plan
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- A degree holder in any discipline, preferably on business / marketing field
- Minimum 5 years relevant Customer Marketing experience
- Customer facing experience combined with Brand Building experience is ideal
- Proficiency in English and Chinese (both written & spoken)
- A team player with good analytical and interpersonal skills
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Date Posted
12/03/2024
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