Assistant Growth Marketing Manager

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. 

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 25+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

We are now looking for an entrepreneurial, creative, and passionate Assistant Growth Marketing Manager to join our team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be detail-oriented. You are a self-starter and team player able to quickly identify areas of opportunity to create content for the brand and increase scalability and effectiveness.

This position will report to our Senior Growth Marketing Manager.

Job Description

• Ideate, test, iterate and optimize growth via paid acquisition, retargeting, and product optimizations across the paid ad channels
• Day-to-day management and optimize ROAS/ROI for Facebook/Instagram ads
• Setup, review and optimize ad performance daily and advise the content and creative teams to maximize our content strategy
• Develop and coordinate AD creative test and support performance ad team on results analysis and creative scaling strategy.
• Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies
• Familiar with Meta, Twitter, Tiktok, Pinterest, Google Adwords, SEO, SEM, YouTube, LinkedIn. 
• Track weekly / monthly / quarterly channel KPI targets and prepare analysis and performance report 
• Analyze user data to provide strategic, actionable insights
• Hands on experience working in a fast-paced direct marketing environment 
• Handle ad-hoc tasks and reports 

Requirement

• Bachelor Degree or above in Business, Marketing, Communication or related discipline
• Minimum 5 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
• Minimum 3 years of hands-on Meta Ad experience with a track record of successfully managing Meta AD campaigns to meet aggressive ROI and growth targets 
• Experience managing large scale paid advertising budgets
• Hands on experience for Meta Ads
• Hands on experience working in a fast-paced direct marketing environment 
• Experience managing regional teams is a plus
• Experience with SQL and Tech skills is a plus
• Experience  with Ecomm & Start-ups is a plus
• Passionate about technology, fashion, lifestyle brands, and be part of a growing start-up team
• Great problem-solving skills and interpersonal skills.
• Date-driven, logical, systematic and organized
• Fluent in English, excellent in verbal and written communication, presentation skills