Assistant Manager - Luxury Customer Marketing

Job Title - Assistant Manager - Luxury Customer Marketing

About us

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities:

Context/Scope:

The role shall be based within the Luxury Marketing team under North RPC to undertake the Luxury Category's regional & national customer marketing initiates aimed to deliver the strategic imperatives for growth of the Vol. Share & incremental NSV for the retained portfolio.

Purpose of Position

The Purpose of the role is to drive all luxury portfolio related interventions and executions at the cluster level by implementing the aligned growth lever activities with the objective to drive sales through various marketing interventions like consumer facing activations, brand visibility and events leading to business delivery and building the brands in the process across all channels.

Decision Making Authority

Decision Expected

The Decision-making scope shall include -

1. M&E reporting for all activations executed

2. Brand Promotion Calander management

3.Agency partners coordination and managing on-ground workstream

Recommendations Expected

1. Agency selection for ensuring workstream is properly aligned

2.Outlet selections and brand fitment across activations

3.Channels segmentation based on strategy for the cluster & portfolio

Financial Accountability (Budget/Revenue)

The role is responsible to aid the delivery of the Vol. & NSV growth of luxury portfolio in a team contributor capacity in alignment with the commercial Sales Team to drive cluster Revenue targets.

The role will have a say towards ensuring the right way of implantation of the budgets devoted to each brand and work along with all the regional stakeholders to align key metrics of driving the growth drivers selected against each brand in the luxury portfolio. Basis the TTL spends, the profile will also be directly responsible for capturing a robust M&E to gauge ROI.

Market / Function Complexity

Punjab Cluster Responsibility for Luxury portfolio across channels including deployment of New Brands added in the market.

Strategical Accountability

The Strategic accountability is limited to executing out the plans towards building the most efficient Commercial Business plans in line with the organisation's financial year's strategy/ mission. Ensure adherence towards execution, leading to risk-opportunity analysis, business plan development and smooth partnering with on ground execution teams to drive best in class ROI.

Leadership Responsibilities

Key Internal Stakeholders influencing the Role - Regional Cust. Marketing Teams, Sales Commercial Teams, HO Brand Teams

External Stakeholders - Creative Agencies

Top 3-5 Accountabilities

Area (time spent: total = 100%)

Level (Full, Partial,

Supportive)

Key Accountabilities

Full (30%)

Budgeting Adherence

Business Performance tracking & evaluation

Insights over the on-going Campaigns

Full (40%)

On - Ground Connects

Market Visits

Stakeholder Relationship Management

On ground Emerging consumer trends assessment for planning

Full(30%)

Business Performance Reports & presentations to leadership

M&E Evaluation

Qualifications and Experience Required

Master In Business Administration

At least 3 years of Work Experience across Brand/Trade Marketing/GTM understanding. Prior FMCG/Alcobev experience is desirable.

Succession Plan Opportunities

Key Account Manager/ Brand Manager

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

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