Assistant Manager, Public Relations & Global Communications

Who You Are:

Supergoop! is looking for a creative, detail-oriented self-starter who is hyper-organized and excited to learn to take on the role of Assistant Manager, Public Relations & Global Communications. Reporting to the Director, Global Brand Marketing & Communications, you will support the Brand Marketing’s Influencer & Communications team at a global scope and will assist in producing exciting and engaging experiences that reflect Supergoop!’s brand values.

Responsibilities: 

PRESS & FOUNDER RESPONSIBILITIES  - US & GLOBAL 

• Manage day-to-day press requests for Supergoop! Brand, business storytelling, and founder press in partnership with brand’s PR agency of record in in the US, CAN, & UK. 
• Support & deploy press strategy for new launches, retailer + direct to consumer market initiatives, brand campaigns
• Support go-to-market launch strategy for new & emerging markets, with special attention to product launches, brand positioning, and Founder positioning + in-person appearances 
• Develop and manage strategy for Founder’s social & press appearances and overall strategy to continue to leverage her for press, panels, and more 
• Partner with Brand Experiences team to help bring editor/press/influencer digital and IRL events to life so as to support Founder engagement, evergreen brand moments and new product launches, manage guest lists 
• Develop and execute launch strategies for brand partnership kits, products, and activations; propose partnerships for driving press 
• Manage brand’s makeup artist, dermatologist, and expert relations and programming
• Support and drive key influencer and tastemaker programming and activations
• Liaise cross-functionally with various departments (product development, global marketing, etc.) to to create brand-wide consumer messaging for key programs 
• Amplify Supergoop! Message and mission in UK and CAN (and beyond) through strategic gifting 

TASTEMAKER & INFLUENCER RESPONSIBILITIES

• Develop and cast 360 storytelling & brand equity-driving campaigns to further amplify and deepen brand message with press-friendly and press-driving tastemakers 
• Own relationships with editor-influencer hybrid creators; tap expertise for specific brand moments and contract for launches, events, etc. 
• Develop 360 dermatologist + expert engagement plan and cultivate editorial-friendly relationships. Engage with paid partnerships with derms, estheticians, facialists to amplify brand marketing initiatives 
• Liaise with IRL/Brand Experiences team to further amplify press-worthy brand partnerships + programming with partner founders and luminaries (i.e., fashion designers, artists, etc.). Own press & influencer programming in conjunction with Supergoop! Founder strategy. 
• Formalize & drive 360 makeup artist editorial programming, gifting, and paid engagement 
• Develop strategy around award show engagement & gifting 
• Build relationships with established and up-and-coming makeup artists for ongoing on-set and editorial inclusion. Further build out Supergoop! on Set programming. 
• Manage VIP / celeb / athlete gifting and engagement in partnership with Brand Marketing Coordinator + Director 
• Partner with Brand Experiences/IRL team to host & execute on influencer/editor events 

ADMINISTRATIVE DUTIES 

• Manage reporting in partnership with the Brand Marketing Coordinator 
• Oversee daily send-outs to influencers, brand partners, VIPs, and more across US, UK, and Canadian markets with support from the Brand Marketing Coordinator
• Help develop crisis communications management in partnership with the brand marketing leaders
• Compile and deploy monthly trend reports that speak to industry developments & competitive reporting 
• Report on brand’s editorial/press performance 
• Develop internship programming for ongoing school-year and summer interns 

Qualifications/Experience: 

• Bachelor’s degree or equivalent work experience
• Prior working experience in a beauty or luxury company and/or an agency
• Strong knowledge of and relationships in the industry: traditional media, influencers, vloggers and bloggers, dermatologists, celebrity makeup artists, tastemakers
• Strong knowledge of media, social media, and influencer tracking tools (i.e. Cision, Tribe Dynamics, Sprinklr, etc.)
• Excellent verbal and written communication skills
• Attention to detail, resourceful, with a can-do attitude
• Team player who is excited for an opportunity to learn and thrive within a fast-growing company
• Strong planning and project management skills
• Have a finger on the pulse keeping up with the latest industry innovations, trends, best practices, and influencers 

Salary $70,000 - $75,000