Assistant Manager Social Media - Cadillac F1 Lead

• Support the evergreen and tentpole F1 social media strategy for Cadillac Brand and Motorsports translating brand and F1 objectives into clear content roadmaps across channels (Instagram TikTok YouTube X Facebook and emerging platforms).

• Build and maintain season-long program maps tied to the F1 calendar (major races tentpoles partnership moments product integrations) in partnership with Cadillac's overall social strategy and with Cadillac motorsports leads.

• Define and evolve always-on content pillars and formats (evergreen storytelling product education cultural and race-adjacent content) that drive reach engagement and brand love for Cadillac through Formula 1.

• Own the Formula 1of the content calendar within Cadillac's broader social calendar coordinating with cross-functional partners legal and agencies to ensure timely approvals and publication across paid and owned channels.

• Ensure all F1-related social content is on brand on brief and optimized by platform including format tone of voice and best practices by channel.

• Partner with customer care motorsports and influencer teams to build and nurture F1-interested communities including macro/micro creators and UGC reinforcing Cadillac's leadership in motorsport culture.

• Operate as a "control tower" for Cadillac and GM's F1-related social programs turning complex multi-market multi-partner plans into clear workbacks delivered on time and on spec.

• Lead end-to-end delivery of F1 social media campaigns and content series -from brief intake through creative development production approvals publishing and wrap-up documentation.

• Coordinate race-weekend and real-time content workflows including scenario planning escalation paths and on-the-ground vs. virtual support models for key F1 moments.

• Maintain alignment with brand legal motorsport rights and platform compliance requirements across plans and deliverables.

• Serve as an operational hub across GM and Cadillac teams (motorsports brand marketing social experiential media legal PR/comms) and external agencies/partners for all F1-related social media initiatives.

• Brief and manage social media and creative agencies on objectives and expectations ensuring alignment with Cadillac brand standards and overarching social goals and KPIs.

• Manage partner agency and vendor deliverables timelines status and risk escalating issues early and driving them to resolution while modeling calm solutions-oriented leadership in time-sensitive environments (race weekends launches real-time moments).

• Support global and cross-tier coordination identifying opportunities to adapt or share F1 social content across markets and dealer channels where appropriate.

• Partner with analytics and agency teams to track performance of F1-relatedsocial content against key KPIs (reach engagement follower growth sentiment community health) and surface insights that inform future creative and content strategy.

• Collaborate with media partners on creative refreshes and flighting to maximize impact of F1 social campaigns across paid and organic ecosystems.

• Regularly engage with platform partners and stay on top of emerging trends formats and fan behaviors around F1 to keep Cadillac's presence fresh and culturally relevant.

• Experience: 5-7+ years in social media marketing operations or integrated campaign management ideally with a focus on social-led programs; experience in sports motorsports sponsorships or large-scale live events strongly preferred.

• Platform Expertise: In-depth knowledge of major social platforms (Instagram TikTok YouTube Facebook X etc.) and current content community and creator trends.

• Project & Program Management: Proven ability to build and run detailed project plans and workbacks in modern project management tools; comfortable managing multiple fast-moving programs and stakeholders simultaneously.

• Cross-Functional Collaboration: Demonstrated success influencing and aligning cross-functional and external partners (brand social media PR legal motorsports agencies) around shared plans and processes.

• Creative & Brand Acumen: Strong understanding of brand tone of voice visual standards and how to bring them to life in social content that feels native to each platform and to Formula 1 culture.

• Calm Under Pressure: Exceptional attention to detail and ability to maintain structure and discipline in high-pressure real-time environments (race weekends live moments rapid approvals).

• Communication Skills: Excellent written and verbal communication presentation and interpersonal skills; able to synthesize complex programs into clear status next steps and decisions for stakeholders at all levels.

• Education: Bachelor's degree required.

• The salary range for this role is ($105600 - $140700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance job level and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuition assistance programs employee assistance program GM vehicle discounts and more.

What We Do

At General Motors our vision is to create a world with Zero Crashes Zero Emissions and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better safer and more equitable for all. Our industry and company are undergoing a once-in-a-lifetime technological transformation which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward together. We’re building vehicle software alongside its hardware hands-free driving that will lead to autonomy and EVs that charge your home for an all-electric future.

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