Assistant Marketing Manager, Digital Advertising

Assistant Marketing Manager, Digital Advertising - Denver, CO

Do you have experience working with digital ad agencies and want to drive success across a multi-dimensional organization? Are you ready to apply your digital marketing skills to our US money transfer service? Are you someone who keeps up with the rapidly evolving technologies and capabilities within digital media marketing? Does joining a global company that invests in its people and builds their capabilities to adapt, develop, and innovate sound interesting to you? Then it's time to join Western Union as an Assistant Marketing Manager, Digital Advertising.

Western Union powers your pursuit.

In this pivotal role, you will assist with all aspects of cross-channel digital media, ensuring successful achievement of all KPI's for the US market. This includes new customer acquisition, conversion and retention for all digital channels (desktop, web and mobile apps). You will be part of a team that supports US product and marketing groups, and is counted on to drive digital marketing efforts that result in Western Union's continued growth in the space.

Role Responsibilities

• Act as the day-to-day contact for paid media across channels that include search, display, and paid social efforts.

• Responsible for supporting and managing initial planning, implementation, execution, monitoring, optimization, and analysis.

• Drive key business requirements for the US business segments across channels; requires ability to analyze data, read reporting, recommend changes and optimizations as required based on ongoing monitoring of performance. 

• Work closely with our digital marketing agencies to design plans, outline objectives, implement testing, report, and hit key KPIs for each of the business deliverables, as outlined in the plans.

• Identifies and investigates new opportunities and areas for channel growth/expansion to improve current marketing efforts, ensuring strategies fit within the overall US marketing plans.

• Current working knowledge and executions across media channels including paid search and paid social.

• Maintains positive working relationship with agencies/vendors while clearly communicating the value of overall media, both internally, and externally.

• Must be able to work well across multiple departments within the organization including brand, creative, product, and global marketing to identify key requirements and leverage assets that will assist in driving growth.

• Develop creative briefs, write ad copy, ideate affiliate messaging, and manage creative processes from brief to completion, including legal review and internal approvals and signoffs.

Role Requirements

• Bachelor's degree in Marketing or equivalent experience preferred.

• 2-5 years of digital marketing experience specific to paid search, paid social, display/video, or other digital channels including programmatic and digital out-of-home.

• Digital advertising industry experience with an advertiser, agency, or publisher.

• Experience with advertising tools including SA360, Google AdWords, Partnerize, mParticle, or Kochava.

• Ability to operate independently in a fast-paced environment and run multiple campaigns through different phases of execution.

• A strong desire to learn.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.

Salary

The base salary range is $74,500 - $127,000 USD per year. This role is also eligible to receive an annual bonus that aligns with individual and company performance. Actual salaries will vary based on candidates' qualifications, skills, and competencies.

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your United States-specific benefits include:

• Family First Program

• Flexible Time Off

• Medical, Dental, and Life Insurance

• Student Loan Repayment Program

• Tuition Assistance Program

• Parental Leave

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

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