Assistant Marketing Manager - Paid Social

• Plans executes optimizes and reports on Paid Social campaigns on Meta Pinterest TikTok and Twitter.
• Manages campaign budgets and feels comfortable making adjustments daily and reporting on campaign performance.
• Adheres to the goal of the team which is to efficiently garner traffic leads and omni channel sales for our business by reaching people looking for our brand products and services. The team works closely with Media Planning Brand Marketing and Creative to execute campaigns according to plan.
• Experience using digital media measurement tools: Social platforms Adobe multi-touch attribution and media mix modeling.
• Partners with the brand marketing managers within a small "pod in an "agile type setting to execute programs across the marketing calendar driving alignment with key stakeholders and delivering on highly effective marketing strategies tactics and action plans that meet critical KPIs. Should also be able to function independently in this capacity should the brand manager need support.
• Partners with cross-functional partners to analyze/interpret data including merchandising P&L data to draw clear actionable conclusions within the business area he/she serves as a subject matter expert to build synthesized annual and quarterly objectives strategies and tactical plans in partnership with the brand marketing manager to grow sales in-store and online.
• Develops programs that create growth supported by fact-based business cases in partnership with Merchandising and/or operations.
• Works closely with cross functional teams like .com operations flex store environment merchandising promotions/pricing marketing (creative media etc.) and others to execute a 360 omni-channel experience
• Partner with cross-functional teams to develop product launches product growth opportunities and associated marketing support
• Works closely with marketing operations to integrate the right promotions into the right marketing vehicles; collaborates with marketing operations to analyze monitor and report on the impact of programs against goals and objectives both quarterly and annually as they are featured in paid campaigns.
• Works closely with project management team marketing operations team media and brand engagement teams to operationalize and execute the work
• Works closely with large external vendors and will be the subject matter expert in their vertical.

• Bachelor's degree in business administration Merchandising Marketing or relevant field
• 3-5 years Overall marketing experience including hands on keyboard
• 1-2 years Strong business acumen and experience running a P&L and/or working alongside P&L owners
• 1 year Leadership experience
• Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams
• Experience leading brand or category work at a retailer or CPG company

What We Do

It’s curious to think of innovation and stability co-existing. But we pair a 100-year track record of success with a hunger to do things differently. Everyone is in the work — tackling complex problems where your impact can build back or build up the communities we serve. We fill our halls with curious minds from all walks of life. Our differences make us stronger which is why our leaders build cultures of recognition and inclusion. You are heard and your curiosities are celebrated and championed here.

Why Work With Us

We have built a space where the curious can move freely. Up in title up in skills to the side with teams or back to try something completely new. We help you find your path — because when you win we all win.

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