Assistant Media Planner (Starcom)

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

Job Description

Starcom is currently looking for an Digital Assistant Media Planner to join the team.

Responsabilities:

•Gather and analyze marketing, client, industry, competitive, human insight data to determine client’s advertising and media needs as it relates to their DEI journey

•A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship

•Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in inclusive, strategic and effective media plans

•Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents

•Utilization and knowledge of syndicated media, research, and other data resources as it relates to diverse audiences

•Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)

•Present plans to the client brand group, with assistance of Supervisor/Manager

•Maintain strong relationships with diverse and inclusive media suppliers and stay abreast of market conditions and Canadian landscape as it relates to immigration and demographic changes

•Work closely with external agency partners

•Active participation in account status meetings, both internal and external

•Develop/ assist with development of POVs as it relates to DEI opportunities

•Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete

•Attendance and active participant in mandatory training sessions

Qualifications

•Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred

•Preferably with exposure to media partners that have access to diverse and inclusive audiences in Canada

•Strong written and verbal communication and presentation skills

•Demonstrated experience in negotiating

•Able to work successfully across multiple teams, handling high volume workload, and meeting tight deadlines under pressure

•Demonstrates critical thinking and problem-solving abilities

•Strong analytical abilities and proficiency in math

•Ability to effectively utilize media research and reporting resources

•Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Starcom is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Starcom, however, only those candidates selected for an interview will be contacted.