Associate Analytics Director Nationwide NA

About the Role

As the Associate Director of Analytics, you will help the Analytics team in being accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. 

Some of the things we’d like you to do:

• Lead a team of 2-3 analysts dedicated to this account
• Be seen as a trusted advisor by our clients for all things analytics related
• Design full-funnel Learning Agenda and Campaign Measurement Plans that are rooted on the client’s business KPIs
• Drive successful application of advanced, yet practical, analytical capabilities
• Measure ROI and evangelize success of our projects within Essence as well as externally
• Explore robust and cutting edge statistical and machine learning techniques for solving business problems given available data sets or 3rd party data.
• Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
• Deliver “best in class” analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems
• Lead the creation of clear, robust and thought-provoking analysis reviews and insights
• Work with media account teams to help them again client buy-in and run in market experiments wherever required
• Successfully collaborate with internal as well as external teams for data integrity, reporting, testing, ad-hoc analysis and more
• Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals

A bit about yourself:

• Bachelor's Degree Preferred 
• 7+ years of experience working in a data-based role
• Experience managing a team and ability to delegate effectively
• Experience with measurement of both Direct Response and Brand Awareness campaigns
• Experience with measuring traditional and online marketing channels
• Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
• Strong organizational and project management skills
• Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
• Established and professional communication, presentation, and motivational skills
• Proficiency with coding languages such as SQL and Python