Associate Brand Manager

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The Associate Brand Manager (ABM) is responsible for executing the day-to-day marketing and general management duties including brand planning, consumer/customer marketing, forecasting, sales analyses and budget management. The ABM will also work with internal and external stakeholders to develop and execute consumer/customer programs including new product development, packaging, and consumer/customer focused marketing/advertising activities. The Associate Brand Manager will have direct responsibility for assigned brand including delivering against established sales and profit targets. 

Responsibilities:

• Deliver against brand’s net sales, profit and EBITDA targets. Own the P&L and manage the inputs and changes that affect the P&L.
• Own the business analytics, forecasting, budgeting, and planning functions especially in regard to the Annual Brand Planning process and the longer term strategic plans.
• Lead cross functional teams for various brand projects and initiatives, including new product development, packaging changes, production modifications and cost-saving actions.
• Develop consumer and brand marketing strategies and tactics that lead to integrated marketing programs including execution of such activities.
• Develop insights and opportunities from all stakeholders and analyses that can be used to create business propositions and merchandising opportunities with customers, channels, and/or consumers. Be the subject matter expert and provide analytics and marketing/consumer/category expertise to category/line reviews and inquiries.
• Collaborate with sales to develop customer/shopper marketing programs that drive sales and merchandising, including execution of parts of such activities.
• Special projects as assigned by management
• Ability to travel with overnight stays approximately 15%-20% of the time
• The role may expand or change based on organizational requirements and/or acquisitions

Experience, Skills, Education:

• Bachelor’s Degree required with an emphasis on Marketing or Business preferred.
• 3-5 years relevant marketing experience required.
• Demonstrates strong business acumen and possesses basic industry knowledge.
• Demonstrates the ability to handle multiple projects in a fast-paced environment.
• Strong communication skills - both verbal and written.
• Must be able to multitask and re-prioritize workload frequently.
• Must be detail oriented and organized.
• Demonstrated business acumen - possesses basic industry knowledge.
• A creative thinker.
• Entrepreneurial spirit and has the passion to make a difference.

Equal Employment Opportunity:

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.