Associate Brand Manager

Job Details

Job Location
ACME Smoked Fish Co. - Brooklyn, NY

Position Type
Full Time

Education Level
4 Year Degree

Job Description

We are seeking an Associate Brand Manager who can help us achieve our aggressive business goals through the crafting of strong, memorable, and effective marketing campaigns. The Associate Brand Manager will assist in the planning and implementation of marketing, promotional and advertising activities. You should have a good understanding about the marketing mix as well as familiarity with consumer behavior analysis; feel comfortable creating (or learning to create) spreadsheets and analyzing quantitative data to interpret ROI and KPI metrics.

Your Responsibilities:

• Coordinate marketing activities for Acme brands and sub-categories.
• Implement multi-channel marketing plans meant to promote Acme and its products.
• Design campaigns targeting specific market segments or focusing on specific products or product lines.
• Coordinate/manage product packaging revisions and development of new packaging
• Create advertising/promotional material or marketing content by collaborating with graphic designer(s), e.g., prepare/update presentations for Sales Team, postcards, POS materials, etc.
• Coordinate Trade Show needs for Acme team and booth needs (e.g., personnel registration, preparing trade marketing materials, booth decor, rentals and propping, etc.).
• Be available as a resource for senior marketing professionals/management and sales staff.
• Analyze consumer behavior (e.g., consumer needs, habits and trends).
• Facilitate in the organization of promotional activities, community and public relations events and attend them to enable their success.
• Organize and host presentations and customer visits.
• Brainstorm and develop ideas for creative marketing campaigns.
• Identify new opportunities by conducting market research.
• Measure and analyze campaign results to determine ROI. Maintain an organized and readable record of past marketing metrics and promotional/advertising campaigns.
• Other related duties as assigned.

Your Profile

Education & Experience:

• Bachelor's Degree in Marketing, Communications or related field.
• 2+ years' experience working in marketing or related field, ideally in a CPG or food company.
• Good understanding of marketing elements, principles, and market research methods.

Additional Skills & Abilities:

• Teamwork Orientated.
• Conceptual thinker.
• Excellent problem-solving skills.
• Strong communication and organizational skills.
• Excellent writing skills.
• Ability to work under pressure.
• Solid computer skills, including MS Office.
• Possess a results-oriented attitude.
• Attention to Detail.
• Completion of training programs as assigned and/or required including standard of work.

Benefits:

Eligibility for Medical; Dental; Vision; 401k; Company Sponsored Group Term Life; Voluntary Life; PTO, Paid Family Leave.

Company Overview:

Acme Smoked Fish Corporation is a fourth-generation family owned business and the largest smoked fish production company in the country. Acme manufactures and distributes its products in the U.S. under four core brands (Acme, Blue Hill Bay, Ruby Bay, and Spence) and private labels through leading retail and food service institutions. The company operates manufacturing sites in New York, North Carolina, Florida, Massachusetts, South America and Europe.

Acme Smoked Fish is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.