Associate Brand Manager

Note to applicants: This role has the potential to work remote outside of Austin.

Who You Are: As a member of the Nutrabolt brand team, the Assistant Brand Manager will provide support across the company’s 3 brands: C4 Energy, Cellucor and Xtend. Responsibilities will focus across 3 key areas: (1) Go-To-Market Plans: develop & execute brand go-to-market activation plans in support of brand equity campaigns and new product launches, (2) Innovation: initiate & champion innovation ideas through the stage gate process and (3) Business Acumen: budget management & data analysis. 

What You're Good At:

• Leading cross-functional teams across the broader marketing team (social, digital, shopper, partnerships, creative, etc.) to develop and execute go-to-market plans on existing brands/products, and for new product launches.
• Ensuring team stays focused on the established vision and goals of the plans and execute seamlessly.
• Effective management of timelines to ensure on-time launch plans.
• Leading innovation initiatives, line extensions and innovation opportunity sizing.
• Partnering with cross functional innovation partners (product development, operations, supply chain, project management, etc.) to ensure optimized innovation projects.
• Be the brand champion in stewarding projects through the stage gate process, in collaboration with key cross functionals.
• Working closely with consumer & category insights teams to identify and understand macrotrends and competitive performance to identify opportunities for growth.
• Making time to get in the market to fully immerse in the category consumer experience to better inform decision making.
• Monitoring competitive trends in the market within category and across broader consumer categories to anticipate challenges and opportunities and how Nutrabolt brands can successfully and pro-actively address.   
• In this role your goals and KPIs will be focused around:
  • Sales Based Metrics (sales, market share, HH penetration)
  • Brand Awareness
  • Campaign/Go-To-Market Metrics (reach, impressions, engagement)

What You Contribute: 

• Bachelor’s degree required, plus 3-5 years of relevant brand marketing ore related field business experience
• Background in Consumer Goods (CPG) strongly preferred, but not required
• MBA is a plus, but not required, especially if strong real-world experience
• Experience leading projects through a stage gate process, including business case developing.
• Strong analytical foundation with solid understanding of business fundamentals.
• Ability to identify and evaluate key business issues and drivers. Experience successfully interpreting data and trends into actionable insights that grow the business.
• Experience with syndicated data (IRI/Nielsen) and effectively manage brand budgets including reporting & reconciliation.

Why Nutrabolt?

Wellness Benefits

Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a monthly fitness allowance.

Lifestyle Perks

With our ‘Work Your Way’ program, we offer workstyle flexibility, unlimited vacation paid time off, volunteer time off, and a home office stipend when hired. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!

Family Support 

Reach your full potential at work by taking care of all loved ones at home with Nutrabolt’s paid parental leave, childcare benefits, pet insurance, group legal benefits, and more.

Employment Type: Full-time