Associate Brand Manager, Candidate Marketing - Allied

Job Description

Job Summary

The Lead, Customer Experience is responsible for supporting the development and management of a marketing strategy and execution plan for key AMN Healthcare lines of business that support candidate acquisition and retention. This position leads project management for B2C services line packaging and collateral development, direct response campaigns and lead generation promotions (digital), sales enablement support, content strategy, marketing project management, candidate communication, brand management and image development, related internal communications and presentations, and timely data reporting to support evolving strategies. The Lead partners with the candidate Brand Manager to work closely with key sales leaders, marketing teams and operations teams to support revenue goals.

Job Responsibilities

• With the Candidate Brand Manager and Senior Lead, develops a multi-channel strategy and execution plan to support assigned service lines and enterprise sales approach.
• Leverages internal and external databases and CRM systems to lead segmentation efforts to target key audiences.
• Utilizes surveys and research projects results to support strategies.
• Creates winning direct marketing campaigns and manage digital and off-line lead generation programs.
• Aligns with business stakeholders on plans and timelines.
• Evaluates competitive landscape to evolve services-line positioning.
• Works with marketing communications team to leverage content strategy and PR plan that supports assigned service lines.
• Prepares and delivers monthly marketing reports that include key metrics and trends and campaign results.
• Arranges purchase of resume database access, banner advertising and email list rentals.
• Implements the automated job posting process for all brands across all job boards.
• Education
• Bachelor's Degree | Preferred
• Minimum Work Experience
• Minimum of 3-5 years of experience supporting digital and off-line strategies and execution plans.
• Minimum 4 years of experience in online lead generation marketing with 2+ years experience working with job boards and associated services.
• Key Skills
• Direct experience managing multi-channel marketing campaigns including sales enablement
• Health care or staffing marketing experience
• Cross-functional collaboration.
• Work Environment
  Job is typically performed in a general office environment.
  Physical Requirements
• Sitting: Remaining in a normal seated position.
• Handling: Seizing, holding, grasping, turning or otherwise performing precision work with hands.
• Talking: Expressing or exchanging ideas by means of the spoken work.
• Hearing: Receiving detailed information through oral communication.
• Vision: Clarity of vision at near or far distances.
• Our Corporate Social Responsibility
  AMN Healthcare is a federal government contractor and a large employer and will comply with federal regulations mandating COVID-19 vaccines and legally required accommodations.
  Our Core Values
  Respect • Passion • Continuous Improvement • Trust • Customer Focus • Innovation
  AMN's Commitment to Diversity, Equality and Inclusion
  At AMN, our diversity, equality, and inclusion philosophy is grounded in the belief that we should respect all voices, seek diverse perspectives, and succeed when we act together as a positive force for all of humanity. We have the opportunity to influence each other, our industry, and our communities by fostering a diverse team with a passion for social justice and equity. We are committed actively engaging in building an organization and society where equality is the norm, equity is achieved, and inclusion is universal so that we may all thrive.

Pay Rate

$74,500 - $88,500 Salary

Final pay rate is dependent on experience, training, education, and location.