Associate Brand Manager | EGO

Chervon is one of the world’s largest power tool and outdoor power equipment manufacturers with a rich history of innovation. Chervon’s commitment to build a better world by building better tools is evident in the products we manufacture and our green approach to manufacturing. We focus on battery-powered portable power tools and outdoor power equipment. With world-class R&D, design, manufacturing, supply chain, marketing, sales, and service teams throughout the world.
Summary of Responsibilities:
The Associate Brand Manager, EGO is responsible for supporting the development and execution of marketing programs that increase brand equity and brand awareness for the business. This individual will be a member of the Brand Marketing team reporting directly to the Senior Brand Manager.
Key Job Responsibilities:
 

• Brand Strategy. Assist the Senior Brand Manager in developing a long-term vision for the brand. Develop a deep understanding of the consumer and how the target audience drives strategic position, the multi-generation product roadmap, and demand creation strategy.

• Product Launch. Support all marketing activities to bring new products to launch. Includes photo and video asset development, feature and benefit positioning, leading packaging development, in-store merchandising review and project management of the process to facilitate a best-in-class product launch across multiple categories.
• Product Line Reviews. Supports the Brand Manager, working closely with Product, Channel and Sales teams to develop presentations to retailers. Responsible for integrating brand strategy, understanding marketplace trends, and sell-through strategy.

• Brand Advertising. Assists in the development of demand creation plan to grow market share and expand reach. This includes support of advertising planning, working with agency partners, internal creative team, digital marketing, and retail marketing departments.
• Brand Protection. Work with Legal to trademark product names and logo marks.

• Team Collaboration. Be the brand advocate in the organization and with external partners. Collaborate with global teams including Marketing, Sales and Product management to ensure seamless brand strategy execution.

Required Education and Experience:

• Bachelor’s degree in marketing preferred, MBA a plus.
• 2-3 years of relevant work experience to be considered.
• Exceptional knowledge of marketing strategies, concepts, and practices.
• Strong project management skills.
• Professional with business acumen and collaborative work style.
• Exceptional written, verbal, and presentation skills
• Self-starter motivated by project goals and a fast-paced environment.
• Superb follow-through and problem-solving skills
• Able to analyze performance and sales data to support decision-making.
• Strong computer skills, especially Microsoft Office, Word, Excel, PowerPoint
• Experience in the home goods industry, working with key retailers a plus.

Competencies

• Communication proficiency
• Results driven
• Project leadership
• Teamwork
• Strategic thinking
• Decision making
• Business acumen
• Budget management
• Presentation skills

Supervisory Responsibility
This position does not have supervisory responsibility.
Travel:
This position requires up to 15% travel.
Work Environment
Chervon North America operates in a casual and fun environment. We offer a very competitive benefits package including health, dental, vision, short/long-term disability, life insurance, 401(k) and a competitive time off program.
We think Chervon is a great place to work! Be part of our new future! Better Tools. Better World.