Associate Brand Marketing Director

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, Groupon, Staples, Lands' End, Fanatics, UrbanStems, GoDaddy, Vistaprint and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2021 Series E raise of USD$325M, Rokt is expanding rapidly and globally – operating in 19 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With annual revenues of more than US$200M and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our five core values: Smart with Humility, Own the Outcomes, Force for Good, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

Rokt is looking for a creative and strategic marketer who will spearhead the development and execution of brand campaigns and initiatives designed to build the Rokt brand, drive growth, and push forward our mission to unleash relevancy in ecommerce.

This is both a strategic and operational role. A great candidate will have demonstrated experience in building B2B brands, leveraging insights, and managing brand websites and large-scale creative, omni-channel consumer campaigns to support growth objectives.

You are a creative thinker who exercises exceptional communication skills. You are a team player who is able to manage across multiple teams, projects, and priorities effectively. You understand the perspective and needs of senior executives. You thrive by challenging the status quo and are looking for an opportunity to unleash your full potential.

This role will report to the Director of Brand Marketing, and will work closely with cross-functional partners: Growth Marketing, Content, and PR, supported by those from creative, development and analytics functions, to develop integrated ideas.

Responsibilities

• Lead brand and website strategies to align efforts with the broader go-to-market brand strategy
• Act as key guardian of the Rokt brand to ensure creative campaigns and execution are unique, ownable, and uphold premium brand equity
• Develop integrated marketing briefs for internal teams to ensure alignment on strategy, timelines, deadlines, deliverables, etc.
• Implement campaigns that increase awareness and brand sentiment toward Rokt
• Responsible for strategy, management, design, content, optimization, and updates for Rokt.com (and support international sites)
• Lead the day-to-day activities and implementation of all brand partnerships
• Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
• Build strong relationships with cross-functional partners like creative, performance marketing, business development, customer success, and more to execute creative tentpole campaigns throughout the year
• Organize complex cross-functional groups and meetings to ensure alignment, clear communication, seamless integration, and timely execution of deliverables in support of marketing objectives
• Inspire and help lead a small team of marketers to create impactful campaigns across all touchpoints a customer has with Rokt
• Allocate resources and manage deadlines to ensure brand programs are executed on time and within budget
• Create and present regular marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback

Requirements

• 6+ years of experience in brand marketing or management, product marketing, or other relevant marketing disciplines
• Experience with WordPress, Google Analytics, HubSpot, and other systems to effectively run web programs
• Demonstrates superior organizational and communication skills with technical expertises
• Portray a keen interest and ability to push the boundaries by constantly looking for opportunities to improve strategies, campaigns, deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team, and guide it towards a unified objective and with a unified vision

Benefits

• Force for Good. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars as well as anyone else who will be onsite at the Rokt NYC office – clients, contractors, vendors, and suppliers – to show proof of vaccination and their booster shot.
• Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high-performing, high-velocity culture - we only want the brightest and the best.
• Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
• Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC office is dog-friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - New York, Sydney, London, Singapore, Tokyo.
• Get the best of both worlds with a hybrid workplace. With 3 days in-office and 2 days remote, Rokt allows you to enjoy the best of both worlds. One week per quarter, you have the flexibility to work from anywhere.

We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $160,000 - $180,000/year + equity + (great) benefits!