Associate Communications Manager, Direct Commerce

Company Description

At Fortune Brands Innovations, we believe that our innovation and success are fueled by the passion of our people and the strength of our teams. Together, we work to fulfill dreams of home by aligning around common goals, being agile in the face of change, holding ourselves accountable, and acting with integrity and transparency. We succeed when everyone belongs and strive to build a Home for All where all associates can be their true, authentic selves at work. Learn more about our culture https://www.fbin.com/careers/why-fortune-brands/culture/%E2%80%9D%20target=

Job Description

The Associate Communications Manager is responsible for developing and executing direct consumer product marketing communication programs to include acquisition, promotions, touchpoint triggers, drip campaigns, segmentation, revenue, and lifecycle campaigns, while developing a sustainable growth model across Fortune Brands Innovations connected products buisness. Every day will include growth strategy planning, tactical execution, analysis, reporting, and optimization of actionable insights. As a connected specialist, you will be responsible for engaging our target audience, driving revenue conversion opportunity, and maximizing customer retention. You will collaborate closely with cross-functional teams, including content creators, brand marketing, designers, category management and data analysts, to deliver compelling marketing promotional campaigns that align with the overall business unit strategy. 

This role is designated as a hybrid role which includes working at least 3 days per week (Tuesdays, Wednesdays, Thursdays) in one of our main offices located in North Olmsted, OH, Maumee, OH, Deerfield, IL, Oak Creek, WI to foster better collaboration, connection, and innovation.

RESPONSIBILITIES

• Drives the direct commerce communication marketing tactical plan and execution of campaigns.
• Creates briefs to communicate to digital creative teams for design of content and communication templates, develop images, content, promos, social posts and landing pages for email marketing campaigns through the consumer journey, pre-, during and post purchase.
• Partners with internal agency to design communication templates, develop content, promos, and advise on business requirements for consumer communication marketing campaigns. Develop quality, full lifecycle programs that are relevant and appealing to target audience.
• Develops and analyzes competitive key marketing to ensure campaigns are meeting consumer expectations and engagement metrics.
• Formulate and execute end-to-end campaign touchpoint plans/promotions to optimize key traffic and revenue and engagement metrics across channels and ROI.
• Facilitates cross-functional collaboration with the Connected Channel, Brand, Digital Design, Social Media, Acquisition & Loyalty, CRM and Channel to align efforts and promotional calendar
• Continuously optimize communication strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.
• Shared Knowledge is key to accelerating best practice.

Qualifications

• 5 years’ experience managing omni-channel marketing promotional campaigns
• Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.
• Bachelors’ Degree in eCommerce, Marketing, Advertising, or Business Administration preferred.
• Previous SMS/MMS marketing experience using SMS/MMS for promotions and customer support services.
• Knowledge of online A/B testing tools a plus: Optimizely, Kibo/Monetate, or others.
• Project Management experience a plus.
• Expert knowledge of omni-channel communication best practices including app touchpoints, drip campaigns, targeted lists, subject lines, messaging, and deliverability.
• Experience building business requirements for list segmentation, workflows and triggered events.
• Connected product knowledge a plus

Additional Information

At Fortune Brands Innovations, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to support inclusivity and our associates’ feeling of belonging at work.

Fortune Brands Innovation (FBIN) is built on industry-leading brands and innovation within our operating segments: water, outdoors and security. We have an impressive track record of strong financial results, market outperformance and growth, which translates into career and professional growth opportunities for associates. Please visit our website at fbin.com to learn more

Equal Employment Opportunity

FBIN is an equal opportunity employer. FBIN evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

FBIN is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [email protected] and let us know the nature of your request along with your contact information.