Associate Content Manager - CAT Footwear

Current employees, please apply in Workday.

Cat Footwear is driven by the belief that generations of builders, makers and creators can turn challenge into enduring greatness. As the exclusive global footwear licensee of Caterpillar Inc., Cat Footwear has been living up to the hardworking spirit of both the Caterpillar® trademark and the millions of consumers who trust the brand. Cat Footwear originally created a small collection of rugged work boots designed to provide workers with the comfort and durability that met the challenges of the worksite. Today, Cat Footwear is not only known as a leader in industrial work, but also a global lifestyle brand.
The Associate Content Manager will execute and deploy consumer-focused content that drives engagement and conversion.

Primary Duties:

• Responsible for the production and execution of fresh, consumer-relevant content that drives conversion while highlighting products, contests, promotions, events and partnerships.

• Participates in brand collaboration to support seasonal objectives, key initiatives and available assets that will be used to generate effective content.

• Assists with projects across various creative resources while adhering to established site and email style guides.

• Support the distribution of content across all channels and ensures it is consistent and linked.

• Reviews Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.

• Reviews and understands web analytics reports and works with Sr. eComm Manager to determine actionable recommendations.

• Creates copy and communication for email, site and social network placement.

• Works with Sr. eComm Manager to maintain and create A/B testing schedule for email and digital marketing campaigns.

• Assists in setup of creation of digital marketing campaigns.

• Maintains calendar with timing of key product launches and supporting content.

• Supports graphic designer to bring content to life.

• Supports site merchandiser to execute category optimizations.

• Conducts QA of content prior to launch.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor's degree or equivalent experience, preferably in Marketing.

• 1-2 years of marketing experience, preferably online/consumer direct.

• Ability to organize and prioritize multiple goals and projects under tight deadlines

• Good interpersonal and presentation skills

• Excel skills/experience a plus

• Experience with content management systems and blogging tools a plus

• Working understanding of basic HTML a plus

• Experience with web analytics tools such as Google Analytics 360 a plus

• Copywriting skills a plus

• Experience with JIRA a plus

Working Conditions:

Normal office environment. Some travel may be required.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.