Associate Copywriter

The Trailhead program is the start of your epic journey at Critical Mass. During your initial 12-weeks, you will embark on a custom-built learning journey to understand what we do, who we are, and how we make award-winning work with our clients. Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us! 

Our Summer 2023 Trailhead Cohort commences June 5, 2023.  

All applications are reviewed on a rolling basis and the hiring location for this role is still being finalized.  

As an Associate Copywriter, you are a storyteller who loves to collaborate with creatives and
strategists to bring a digital voice to life. You’ve got the basics of site copy, banner ads, direct e-
mails, interactive scripts, and other online marketing. Copy is your comfort-zone, but you’ve got
a well-rounded knowledge of the broader industry—social media, usability, online marketing,
and traditional advertising. Grasping communication challenges and devising imaginative
solutions that are both brilliant and on-brand is what you do.

You will:

• Collaborate with creative team members to determine the conceptual and copy direction.
• Participate in strategic brainstorming, campaign development, creative brief development
and creative execution of campaigns.
• Interact with project teams to understand business objectives and audience demographics.
• Translate creative direction and copy points from creative briefs into engaging and
effective copy concepts.
• Maintain high standards of copywriting and exercise quality control.
• Work on multiple projects simultaneously.

You have:

• Experience as a copywriter in an agency environment—including experience with
interactive media and direct marketing.
• A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
• Exceptional writing skills, including the ability to write in a range of voices and styles for
varied projects with diverse audiences.
• An ability to work on multiple projects simultaneously and effectively juggle diverse
writing demands.
• Demonstrated communication skills and an eye for detail.

Critical Mass’ Hybrid Work Expectation for the Trailhead Talent:  

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our Trailhead Talent is the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we’d like to establish the expectation that you plan to work from an office on Tuesdays & Thursdays.  The ask stems from our want to: 

• Strengthen opportunity for continuous learning 
• Improve collaboration and team relationships 
• Increase employee engagement 

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus, we provide at CM.  We understand that not everyone may feel comfortable with this expectation so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.  

If you have questions, you can email: [email protected]. 

The salary range for this role, based in New York, is generally $65,000, not including a discretionary bonus, and we continually review ranges to address skills, experience and markets.  Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position.