Associate Creative Director - Digital

Job Description:

Role Summary/Purpose:

Synchrony is continuing to build a world class creative organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. Our Digital Creative team is focused on creating and producing campaigns and content for digital channels. We are seeking an Associate Creative Director who has a passion for creating award-winning work and is an excellent conceptual/strategic thinker, as well as a natural collaborator, storyteller, and creative leader. Our ideal candidate has exceptional design skills for all things digital, such as interactive banners, eye catching social media design, email campaigns, consumer journeys, rapid prototypes, and brand campaigns including still and motion-based executions while working within a digital production environment. The Associate Creative Director solves problems in collaboration with creative directors, copywriters, designers, developers, videographers, producers and more. A key responsibility includes designing and overseeing digital national advertising and marketing campaigns for business platforms across the Synchrony enterprise that focus on internal and external B2B and B2C campaigns.

This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.

M U ST PR O VI D E A P O R T F O L I O / W O R K S A MPLES T O B E C O N S I D ER E D F O R T H E R O LE.

Essential Responsibilities:

• R e s po n s i b l e for co n c e p t in g, ex e cuti n g, and creative directing a w ide r a n g e of social media ads, web pages, email, programmatic and interactive display banners and UX / U I d es i g n (mobile first).
• Must have the ability to implement animation and interactivity for the format and platform. This requires front-end web skills (HTML, Javascript & CSS) as well as motion graphics capabilities (Adobe After Effects, Premiere).
• Direct and concept innovative product marketing communications, executive leadership presentations and web projects such as website design, digital dashboards, and mobile apps that are also supported by data and performance metrics.
• Present creative work to team members including Creative and Account Directors, external clients, internal clients/stake holders and internal senior leadership; as well as being able to handle multiple critiques/feedback.
• Manage assigned aspects of digital design work done by Art Directors, Copywriters, Designers, Digital Developers, Web Designers, Animators, and Videographers with any additional outside vendors as they relate to a project.
• Follow a creative brief and work with Account Managers to ensure assignment is clearly outlined and estimated.
• Question client/marketing strategy when it doesn't align with market research or meet the needs of the consumer.
• Mentor and support junior/mid-level creatives; sharing knowledge, encouraging collaboration, participation, and creative thinking.
• Keep up with latest digital, animation and prototyping software and new technologies in AR, VR and cinematography.
• Experience designing and building interactive, web-based navigation, banners, games and/or other immersive content
• Responsible for creation and management of templated dynamic solutions to streamline high-volume production for large scale projects.
• Advocate for establishing and following best practices, ensure the team adheres to those best practices, and take the initiative to offer creative direction and creative solutions.
• Perform other duties and/or special projects as assigned

Qualifications/Requirements :

• Bachelor's Degree. In lieu of degree, a high school diploma and 12+ years of work experience in digital design and/or video in an advertising agency, digital agency, or video production company.
• A minimum of 8+ years of professional delivering integrated and digital projects, advertising/digital agency experience coordinating interactive digital content from initial stage to final execution within an in-house creative group.
• Proficient with digital production tools similar to Adobe CC Photoshop, Illustrator, InDesign, XD, Animate, After Effects and Premiere. (Knowledge of Workfront a plus)
• Must be comfortable within a fast-paced digital production environment .

Desired Characteristics:

• You love digital, motion and animation.
• You're an excellent problem solver and storyteller.
• You're curious and inspired, proactive, self-motivated, and responsive to direction.
• You're a good communicator, effective presenter and comfortable with group dynamics.
• Strong leadership skills, great collaborator and experienced in managing creative teams.
• Your portfolio is excellent in its craft and demonstrates strategic insight, that highlights products and features, while telling a compelling story and showcasing conceptual skills.
• You have a great understanding of HTML, CSS, and JS.
• You have a keen understanding of web usability and information architecture, including knowledge of wireframes and mock-ups (UI & IA Design).
• You h ave S ol i d ex p er i en c e w ith U X/ U I a n d w eb-b a s e d u ser c e nter e d d e sign a p p r o a c h .
• You have excellent knowledge of the digital landscape.
• You possess a strong understanding of interactive platforms ranging from web to CRM.
• You're interested in world-changing leaps in technology and have a healthy disrespect for the impossible.
• Graduate degree preferred.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 75,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:

Marketing