The Associate Creative Director Copy will define product identities shape positioning lead campaigns and use AI in the creative process while mentoring writers and presenting work.

About Us
SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 4100 associates the company's products are sold at key retailers online and offline and through distributors around the world.
Associate Creative Director Copy - Ninja Brand
Location: Needham MA or NYC
Department: Creative
Reports to: Creative Director
About SharkNinja
At SharkNinja our purpose is to positively impact people's lives in homes around the world. We create 5-star products that solve real problems and bring them to market with the same level of ambition.
Our creative team operates at the intersection of product brand and performance.
We are consumer-centric digging for insights and iterating until we find what truly resonates.
We are product-led where our innovation is the story.
We are idea-driven building platforms and systems not just campaigns.
We are increasingly AI-enabled using new tools to move faster explore more and raise the bar.
This is a team that values speed ownership and craft and expects creatives to operate as both thinkers and makers.
Overview
We are looking for an Associate Creative Director Copy to help invent what Ninja sounds like next.
This is a role for a conceptual leader who does not just write campaigns. You define product identities shape positioning from day one and build ideas that drive demand across the entire funnel.
You will partner closely with product insights and marketing from the earliest stages influencing what we make how we name it and why it matters.
You think in platforms not posts. Systems not assets. Ideas that scale across every touchpoint and perform.
You are fluent in modern creative tools including AI using them to accelerate exploration and iteration while maintaining a high bar for taste and originality.
This is a hands-on leadership role where you lead while staying close to the work.
What You'll Do

• Define product identities from the ground up with product and insights teams
• Work upstream to help shape product positioning and opportunity areas
• Lead scalable campaign platforms and ideas that travel across channels
• Own the voice across packaging Amazon DTC social video and retail
• Create platform-native ideas built for modern attention
• Build work that balances brand building and performance
• Use AI to accelerate concepting and iteration
• Act as a player coach leading by doing
• Mentor and elevate writers
• Present and sell creative work to stakeholders

What We're Looking For

• 8 to 10 years in copywriting at a senior or lead level
• Portfolio showing strong conceptual thinking across campaigns and product storytelling
• Demonstrated ability to define and launch product identities and stories from 0 to 1
• Experience working upstream with product and insights teams to shape positioning
• Ability to build ideas across brand and performance channels
• Strong instincts for social and platform-native storytelling
• Experience across DTC Amazon retail and integrated campaigns
• High standards for craft clarity and taste
• Experience using AI in the creative process

You'll Thrive Here If You

• Think like a builder not just a writer
• Care about creating demand not just content
• Can define and execute ideas from concept through launch
• Push for stronger more ownable ideas
• Move fast and iterate often
• Lead by example and elevate others

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market skills education experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position subject to applicable eligibility requirements: medical insurance dental insurance vision insurance flexible spending accounts health savings accounts (HSA) with company contribution 401(k) retirement plan with matching employee stock purchase program life insurance AD&D short-term disability insurance long-term disability insurance generous paid time off company holidays parental leave identity theft protection pet insurance pre-paid legal insurance back-up child and eldercare days product discounts referral bonus program and more.
Pay Range
$109800-$188700 USD
Our Culture
At SharkNinja we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim lane you'll be right at home.
What We Offer
We offer competitive health insurance retirement plans paid time off employee stock purchase options wellness programs SharkNinja product discounts and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join you're not just part of a company-you're part of an outrageously extraordinary community. Together we won't just launch products-we'll disrupt entire markets.
At SharkNinja Diversity Equity and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work making an impact and having the opportunity for career acceleration. With help from our leadership associates and our community we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status disability or any other class protected by legislation and local law. SharkNinja will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process please contact SharkNinja People & Culture at [email protected]