Associate Creative Director

• Help define and evolve the distinct identities across Conair's brand portfolio-creating clear voice/tone guidance messaging guardrails and proof/claims patterns by brand so each brand feels differentiated while still staying cohesive and compliant.
• Own PDP copy output across priority SKUs-writing and guiding SEO/GEO-optimized module copy (titles bullets feature callouts comparison language and below-the-fold storytelling) that is clear scannable and on-brand.
• Build and evolve repeatable copy frameworks and templates (module taxonomy tone/voice guidance by sub-brand claims and proof patterns table/bullet structures and metadata-friendly formatting) so we can deliver high-quality copy at speed across a large SKU pipeline.
• Lead copy for strategic campaign initiatives alongside the PDP engine-developing campaign territories messaging platforms and go-to-market narratives for launches and seasonal priorities then translating them into usable toolkits and modular assets.
• Partner tightly with DEX/Strategy Design and Account/Ops to align on content hierarchy and approvals and to ensure copy ladders up to the creative direction; mentor junior copy talent by delegating editing and raising craft through clear feedback.
• Maintain copy QA and readiness for publishing: accuracy against product specs claim substantiation alignment consistent terminology and clean formatting so content can move through reviews QA and PIM/DAM (e.g. Salsify) workflows without rework.

• Use Vizit (and other available tools) to test and refine module messaging-iterating on headlines benefit ordering and proof points to improve clarity and performance while maintaining brand voice.
• Write and oversee below-the-fold storytelling (A+ and Brand Store where in scope): brand story how-to education ecosystem selling comparison narratives and accessory education-built as modular content that can be reused and adapted across SKUs.
• Extend campaign and product narratives across channels: write and adapt copy for retail placements paid/social modules email/CRM and other brand touchpoints-ensuring the message stays consistent while the execution fits each format.
• Collaborate with Creative Studio and Conair stakeholders to ensure copy aligns to product truth and required disclosures-supporting related needs like packaging/IB language toolkits social/paid modules and other retail content as the program expands.

• 7+ years of copywriting experience (agency or in-house) including eCommerce and/or brand storytelling; portfolio examples that demonstrate clear hierarchy sharp headlines and ability to simplify complex product features.
• Deep familiarity writing for PDPs (Amazon preferred): above-the-fold modules below-the-fold/A+ structures comparison moments and scannable benefit-led messaging within retailer constraints and best practices.
• Experience leading copy at scale: setting copy standards and templates providing editorial direction and partnering with SEO to apply SEO/GEO keyword strategy naturally; comfortable testing/iterating creative with tools like Vizit when available.
• Strong cross-functional leadership-working with DEX/Strategy Design Studio and Account/Ops; able to mentor and develop junior writers (delegation editing coaching) and deliver copy that is cleanly formatted for PIM/DAM workflows (e.g. Salsify) and QA governance.

• Bring a high craft bar and a point of view: write crisp benefit-led headlines make complex features easy to understand and protect the brand voice while still optimizing for performance.
• Be a builder: create repeatable copy systems (templates tone guidance claim patterns) iterate quickly based on feedback/testing and proactively flag accuracy claims or disclosure risks early.

• Experience working within PXM/PIM/DAM environments (e.g. Salsify): writing in structured fields managing versioning and partnering on governance/QA to keep product content accurate and publish-ready.
• Bonus: experience with broader product content ecosystems-product naming packaging copy instructional booklets (IBs) retail toolkits and social/paid copy-while maintaining a single consistent voice across touchpoints.

• Our commitment to rewarding results
• Opportunities to work with talented and driven individuals at every level of our company who respect each other treat each other fairly and hold one another accountable for our customers'-and our company's-success

What We Do

tms unites technology and marketing and sourcing to drive transformational change for the world’s leading brands. With 1200+ employees across 26 countries we offer an impressive range of solutions — from inspiration and innovation to category management and delivery. ​ Headquartered in Chicago with 10 offices worldwide we are responsible for some of the world’s most successful and iconic long-term marketing platforms including McDonald’s Happy Meal and MONOPOLY programs. Operating as a creative agency a strategic consultancy and a technology provider we engage with over 110 million customers every single day for clients including McDonald’s adidas T-Mobile Starbucks Vue and O2.

Why Work With Us

We have a culture of collaboration that fosters creativity among a diverse mix of talent. From Lunch and Learns to guided meditation sessions led by our people we believe that celebrating the skills experiences and inspiration of our people brings us closer to the results that matter.

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