Associate, Digital Media Specialist

• Support social content development that strategically aligns with the objectives by channel
• Identify ideas for new ways to attract target audiences via social campaigns, promotions and/ or contests
• Manage project lead times for content development, reviews and approvals to meet planned launch dates.
• Monitor brand tags and identify opportunities for reposting
• Creating briefs to inform key storytelling moments, sharing out with Agency and key internal partners on creative deliverables and project details
• Identify and coordinate with potential coordinators and influencers to partner with, and support Champion brand events and activations.
• Partner with cross-functional teams on integration opportunities and asset distribution (i.e. email, app, site, paid media, site, PR, etc.)
• Work closely with production and legal teams to ensure usage rights are secured for usage across digital platforms
• Act as point person for content communication across global business units and teams

Analytics and Reporting:

• Social reporting, including but not limited to post performance and content type analysis using third-party tools
• Create and distribute social performance reports on a weekly, monthly and quarterly basis with actionable insights based on data
• Manage and track KPIs and social benchmarks based on historic data
• Spot emerging trends in the social landscape and identify social consumption trends
• Perform content analysis and give strategic recommendations via actionable insights
• Assist in creation of one-pagers, decks and other requested documents as needed

Overview

HanesBrands Inc. is a global company with more than 59,000 associates in 33 countries, all working together to create the world's best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We're building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities around the world.

The Associate, Digital Media Specialist is responsible for the ongoing global digital strategy, and project management support for the Champion Marketing brand handles across social channels. These channels include, but are not limited to, TikTok, Facebook and Instagram, Twitter, and YouTube. This position supports all functions through a close relationship with cross-functional teams, knowledge of product priorities, and deep understanding of content performance through closely tracked analytics.

Qualifications

• 1-3 years relevant working experience in social media management and analytics
• Experience managing and publishing social communities
• Creative thinker who can brainstorm innovative ideas
• Strong proficiency with social media platforms and analytics tools
• Passion for learning and understanding what makes fans take actions in social media
• Must have and maintain knowledge of pop culture and viral trends
• Excellent organization and time management skills
• Ability to work in a fast-paced environment
• Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status

EOE/AA: Minorities/Females/Veterans/Disabled

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: [email protected]

Benefits we offer

*Benefits vary by country

HanesBrands Inc now offers a benefit allowing associates to get paid for their hours at any time without having to wait until payday.

• Health & Wellness
  Benefits
• 401(k) & Employee
  Stock Purchase Plan
• Paid Vacation, Holidays
  & Paid Parental Leave
• Hybrid Work Schedule
• Associate Discount
• Professional
  Development Programs
• Community Outreach &
  Volunteering Opportunities
• Tuition Assistance &
  On The Job Training
• And More