Associate Director, Analytics

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups are to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

We actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s well-being. We are Fiercely Individual.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action, and customer experience management.

Our Data Analysts know who that person is. Our Strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit omnicombenefits.com. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

YOUR ROLE: 

The Associate Director, Analytics is responsible for generating relevant reporting and performance insights across the customer journey to inform strategic direction for existing and new initiatives. You’ll be responsible for leading projects helping to answer complex strategic questions using data; for persuading our internal teams and clients to follow the right data-driven strategy; for helping continue our growth trajectory through pitching for new business  and  growing and retaining existing clients; for helping to build out our core propositions and products; and for managing and mentoring a team of curious analysts.

The ideal candidate is ready to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality.

YOUR RESPONSIBILITIES: 

• Lead projects for the analytics discipline in producing actionable insights on customer behavior based on campaign results and analysis, both from individual campaigns and aggregated review of communication results behavior.
• Craft the creation of best-in-class measurement and reporting, and create a results-driven, test & learn optimization culture for the client.
• Create compelling data stories that clearly illustrate performance factors; Ability to communicate complicated concepts in an easy to understand manner– the art of storytelling.
• Works alongside technology teams to continuously improve the internal reporting environment and reporting tools.
• Develop data-driven insights informing strategic thinking across the customer journey.
• Analyze qualitative and quantitative data to constantly uncover journey insights.
• Partner with the Analytics Enablement team to define data acquisition, environment and tool requirements to deliver against needed reports/insights.
• Utilize new technology to push efficiency and accuracy.
• Consistently take the lead on key team initiatives without being asked.
• Partner with internal RAPP family of agencies and OPMG network agencies' strategists/data strategists to co-lead building strategic roadmaps based on the insights we have on our clients.
• Organize and allocate resources to efficiently service any/all clients for analytics and campaign insights.
• Mentor and develop staff to produce actionable, accurate, timely, and relevant insights.
• Attract, Nurture and Retain best talent.

REQUIREMENTS:

• Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master’s degree is a plus.
• 6+ years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
• Deep experience working with a variety of BI tools; expert in creating and extracting data, knowledge and insights from disparate datasets.
• Strong knowledge of experimental / multivariate test design techniques. Experience with statistical techniques such as predictive modeling and segmentation a plus.
• Proficiency with Microsoft Office suite and a strong proficiency with Excel.
• Programming and analysis proficiency with SQL and Python/R.
• Experience with web analytics tools preferred (Google Analytics / Adobe).
• Experience with Email Service Providers (ESPs) such Salesforce Marketing Cloud.
• Strong verbal and written communication.
• Ability to work independently as well with a team in an agile and fast environment.
• Detail oriented, organized, and the ability to meet deadlines while working several projects simultaneously.
• Self-motivated, a natural problem-solver, and a good communicator with a demonstrated ability to oversee multiple projects simultaneously and work collaboratively in a team environment.

Our Hybrid Work Model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $98,000 - $115,000. This range is specific to Dallas and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.