Associate Director - Downstream Marketing & Market Development (Remote Eligible)

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Our vision for "function or BU" at BD

This role is an exciting opportunity for an exceptional leader who has passion for developing markets for new innovative medical technologies. This position is part of Medication Delivery Solutions (MDS), BD's largest Business Unit with $3.8B in annual revenue. MDS is comprised of the world leading products needed to safely prepare and administer medication, such as: intravenous catheters, IV sets, connectors, flush syringes, Chloraprep infection prevention products, hazardous drug safety containment items, and hypodermic syringes. MDS is focused on reducing complications, improving patient safety/outcomes, and lowering total cost of care around the world.

About the role:

This position will focus on customer engagement, commercial planning and launch excellence processes and assets for digital solutions to address vascular access management. As Associate Director for Downstream Marketing and Market Development, you will be responsible for preparing the market to adopt these new to world smart connected care solutions.

• Lead the preparation and execution of the market development
• Recruit hospital testing partners and early adopters, establish user groups, and support evidence generation tactics.
• Collaborate with and coordinate the activities of customer-facing teams to ensure alignment & effective execution of market development initiatives.
• Follow a data-driven, metrics-based approach to measure effectiveness of awareness, trial, and adoption marketing tactics to drive plan refinement.
• Shape product training approaches and curriculum in collaboration with upstream marketing, region and global customer support.
• Collaborate with other business segments to coordinate strategies and tactics for shared market segments to ensure a superior customer experience and leverage cross selling opportunities.
• Develop close, productive relationships with the regions, field sales organizations, relevant societies, key opinion leaders, and other hospital system leaders to drive early market adoption
• Develop commercial model for smart connected device in conjunction with upstream marketing to sell and drive adoption of these new innovations leveraging key internal and external partnerships.
• Participate in the development of the clinical evidence strategy through collaboration with Medical Affairs colleagues. Support the implementation of clinical studies, registries, and educational activities.
• Participate in annual marketing and strategic planning activities

Education and experience required:

The successful candidate will have a record of market development or innovative product launch experience made possible through effective collaboration with colleagues, key opinion leaders, medical advisors, ecosystem partners and customers.

• Bachelor's degree required
• 8+ years of successful experience in sales, marketing, or customer facing role in the MedTech industry
• Proven track record of successfully commercializing transformative or novel medical devices and/or hospital software
• History in vascular access space or infusion space or other bedside devices in acute care hospital space - preferred.
• Strong culture addition with organizational values including customer centricity, growth mindset, speak-up, inclusive and agility in decision making
• Ability and resiliency to work in start-up like environment, pushing through ambiguity to identify creative solutions, and stay agile with their approach and decision making
• Strong communication and influencing skills to work with cross functional teams

Remote: Yes

Travel: Flexibility to travel domestically for customer engagement, trade shows and observing cases with sales teams at least 25-30% of the time, on rare occasions including weekends.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organization's investment in BD University, you will continually level up your tech skills and expertise.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

PDN

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA CA - San Diego Bldg A&B

Work Shift

NA (United States of America)