Associate Director, Global PRA Insights

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MARKET RESEARCH ASSOCIATE DIRECTOR - Global PRA Insights

Job Description

Organization Overview:

The core responsibility of the PRA Insights team is to prioritize, plan for, and consistently generate meaningful customer insights for LVA at both the US and global levels The team's work is an integral part of the LVA 2025 strategy to demonstrate value and generate growth.

This Associate Director position includes significant cross-functional collaboration with key stakeholder groups, including the US and global payer marketing teams, PRA Strategy, Value Excellence, HCO CoE, LVA Business Development, and Lilly market research.

Key Objectives/Deliverables:

The Market Research Associate Director reports to the Senior Director, PRA Insights and has the responsibility to conduct market research with payers and other stakeholders with access decision making influence to uncover relevant customer and market insights and influence/drive Price/Reimbursement/Access (PRA) business decisions.

The AD will achieve results by excelling in the following priority areas:

• Design and execute market research projects leveraging primary and secondary techniques that uncover customer and market insights that influence Price/Reimbursement/Access (PRA) business decisions across the portfolio.
• Build strong partnership with the brand marketing and market research teams, in addition to PRA business partners.
• Build relationships with internal and external customers/partners to identify opportunities for improving technologies, processes, products, and services.
• Anticipate and resolve key technical, operational challenges with PRA market research projects. This work will include developing and enhancing tools that enable us to better predict the impact that access decisionmakers have on physician/consumer behavior and brand utilization.
• Define the critical business questions and current gaps in knowledge preventing confident decision making. Identifies a methodology, scope, and approach that drives strategic business solutions.
• Leverage deep understanding of customer needs, market trends, competitor strategy and data, and therapeutic knowledge to implement real-time and actionable business solutions by disease area and portfolio/brand levels.
• Derive and discover insights by identifying business problems and integrating, synthesizing, and/or thinking critically about data and insights to define, develop, and activate strategies and enable strong execution.
• Develop and/or influence portfolio or brand PRA strategies, including competitive positioning, to inform business, product, and customer planning while delivering a unique value proposition across stakeholder groups.

Primary Competencies to be Further Developed in Role:

• Pricing and Contracting Knowledge
• Market Access Ecosystem Knowledge
• Insights (market research - primary and secondary), Analysis, and Synthesis

Basic Qualifications:

• Bachelor's Degree
• At least 3 years of market research and/or industry experience
• Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences:

• Passion for PRA/LVA and/or Market Research
• Ability to navigate white space
• Anticipates and proactively embraces change and ambiguity, persistently moves past setbacks in a competitive and challenging environment, and continuously iterates solutions
• Adapts approach by tailoring a clear, concise, and compelling message based on audience and uses relevant data and examples to lead internal and external stakeholders to outcomes
• Comfortable presenting to a diverse set of stakeholders including medical, marketing, market research, and senior level leadership colleagues
• Experience with agencies / external partner vendors
• MBA or Master's in Market Research

Ideal Competencies Developed in Past Roles:

• Insights, Analytics, and Synthesis
• Market Access Ecosystem Understanding
• Communication and Influence
• Business Acumen

Additional Information:

• Full Time Position
• Job Path: Associate Director
• Indianapolis-based

Note: When applying internally for a position your current supervisor receives notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for employment positions on the B or S paths or at levels M1-M2 or P1-P4.

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

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