Associate Director, HCP and BioPharma Marketing (NeXT Personal)

Personalis, Inc. is a leader in advanced cancer genomics for enabling the next generation of precision cancer therapies and diagnostics. The Personalis NeXT Platform® is designed to adapt to the complex and evolving understanding of cancer, providing its biopharmaceutical customers and clinicians with information on all of the approximately 20,000 human genes, together with the immune system, from a single tissue sample. In population sequencing, Personalis operates one of the largest sequencing operations globally and is currently the sole sequencing provider to Veterans Affairs' Million Veteran Program. To enable cancer and population sequencing, Personalis' Clinical Laboratory was built with a focus on clinical accuracy, quality, big data, scale and efficiency. The laboratory is GxP-aligned as well as Clinical Laboratory Improvement Amendments of 1988-certified and College of American Pathologists-accredited.

Summary: Personalis is building its position as a leader in precision oncology and is seeking a Associate Director of HCP and BioPharma Marketing to own product marketing for NeXT Personal, our MRD and monitoring test with industry-leading sensitivity.  This position will help shape the strategic direction and drive tactical implementation of product marketing activities aimed at building awareness and driving demand for NeXT Personal with HCPs and BioPharma. They will be responsible for a broad spectrum of integrated downstream marketing activities including product messaging, lead generation, creative development, asset development, campaign activation, and multi-channel marketing. The successful candidate must be able to work with a high degree of autonomy, collaborate well with cross-functional stakeholders, and have the ability to prioritize issues.

Responsibilities:

• Help shape the go-to-market strategy and a comprehensive marketing plan that competitively positions the company for commercial success 
• Build global awareness and drive demand for NeXT Personal, our MRD and monitoring test with industry leading sensitivity, with both HCP and BioPharma customers 
• Own product marketing activities for NeXT Personal, including product messaging, creating marketing campaigns and content, marketing asset development, and managing multi-channel ad/promo campaigns
• Support ongoing refinement of customer insights, including providers, delegates, and patients, to create effective value propositions and key messages to drive product adoption
• Optimize marketing strategies and tactics based on effectiveness of marketing initiatives, insights, and learnings
• Monitor, evaluate, and report on analytics and metrics of success for marketing initiatives

Education and Experience:

• Bachelor’s degree in marketing, life sciences, or related field
• 8+ years of proven experience in marketing roles of increasing scope and responsibility in the genomics, molecular biology, or molecular diagnostics arenas
• Direct NGS and/ or molecular diagnostics experience highly preferred
• Ideal experience marketing clinical products to clinicians/ providers and research products to BioPharma
• Strong creative intuition on design and messaging that resonates with customers, ability to execute plans with attention to detail, and an ability to learn from previous campaigns to improve on performance
• Excellent written/ verbal communication and interpersonal skills
• Strong project management skills, ability to be on track for simultaneous projects and events
• Creative, high energy, proactive, and resourceful
• Ability to collaborate well with internal peers and external vendors
• Proven ability to thrive and be successful in a fast-paced environment
• Ability to travel up to 20% (when safe to do so)

Personalis is an Equal Opportunity Employer/Minorities/Females/Veterans/Disabilities.  Personalis offers a competitive compensation package. 

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