Associate Director, Marketing

About Us:

Endpoint is an interactive response technology (IRT®) systems and solutions provider that supports the life sciences industry. Since 2009, we have been working with a single vision in mind, to help sponsors and pharmaceutical companies achieve clinical trial success. Our solutions, realized through the proprietary PULSE® platform, have proven to maximize the supply chain, minimize operational costs, and ensure timely and accurate patient dosing. Endpoint is headquartered in Wakefield, Massachusetts with offices across the United States, Europe, and Asia. Endpoint is a subsidiary of Fortrea Holdings, Inc.

Position Overview:

The Associate Director, Marketing will collaborate with the Global Head of Marketing to develop and execute comprehensive marketing strategies. This role will involve cross-departmental collaboration and data-driven analysis to continuously refine strategies and achieve key objectives.

Responsibilities:

• Strategic Marketing Planning: Collaborate with the Global Head of Marketing to develop and execute comprehensive marketing strategies that align with company goals and objectives, with a focus on strategy, awareness, lead generation, and conversion.
• Online and Offline Marketing: Manage both digital and traditional marketing channels, including website optimization, email marketing, social media, print collateral, and events, all while driving strategic goals. You will ensure our marketing material is aligned with Endpoint’s brand and brand values.
• Special Programs and Promotions: Conceptualize, plan, and execute special marketing programs and promotions to enhance brand awareness, generate leads, and drive conversions.
• Campaign Management: Oversee the development and execution of marketing campaigns, monitoring key performance metrics to assess their effectiveness in achieving strategic objectives.
• Market Research: Stay up to date with industry trends, competitive landscapes, and customer insights to inform marketing strategies, driving greater awareness and market positioning.
• Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI and meet strategic targets.
• Cross-functional Collaboration: Collaborate with other departments to ensure marketing efforts are aligned with company objectives.
• Technology Proficiency: Leverage marketing tools and software, including CRM systems, marketing automation platforms, analytics tools, and content management systems, to optimize marketing campaigns and strategies.
• Reporting and Analysis: Provide regular reports on marketing performance and use data-driven insights to refine strategies for continuous improvement, with a focus on strategy, awareness, lead generation, and conversion.

Education:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Experience:

• Proven experience in marketing management, with a strong focus on strategy, awareness, lead generation, and conversion.
• Demonstrated success in developing and executing marketing strategies that drive results.
• Strong analytical skills and proficiency in using marketing analytics tools.
• Knowledge of biotechnology or life sciences is a plus.

Skills:

• Creative thinker with the ability to generate innovative marketing ideas.
• Excellent team player and team management skills.
• Strong attention to detail 
• Excellent communication and interpersonal skills.
• Highly dynamic and flexible, with a passion for marketing and a talent for thinking outside the box.
• Highly organized and capable of managing multiple projects simultaneously.

#LI-MT #LI-Remote

Endpoint Clinical is an equal opportunities employer AA/M/F/Veteran/Disability.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.