Associate Director, Marketing and Growth

Quick take: Axios is a growth-stage media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are hiring an acquisition marketer to help grow our newsletter subscription business and will report into the VP, Marketing and Growth. 

Why it matters: The growth marketer will lead the development and execution of a best-in-class marketing program for Axios’ core products.

Go deeper: As part of the Marketing and Growth team at Axios, you’ll be managing the marketing program for our newsletter subscription business. Your responsibilities will include:

• Planning and managing marketing and optimization programs to drive subscriptions for our national and local newsletters.
• Leveraging both paid and organic channels as part of the marketing tactics, such as house ads, email marketing, social media, display advertising, paid search and content marketing.
• Initiating and managing A/B tests to improve conversions and engagements from advertising tactics and the registration flow.
• Developing messages, writing marketing copy and working with the Design team on creative assets for various marketing channels, including landing pages, marketing emails, social posts and ads.
• Collaborating with the Audience Development team on organic social media promotions, the Product/Tech team on organic acquisition and the Analytics team on reporting and analysis.
• Working closely with other Marketing and Growth team members on cross-promotions and sharing lessons learned across the various products.
• Reporting campaign progress, presenting data-driven insights and recommending next steps to increase the effectiveness of the marketing campaigns.

Details: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios’ mission and have the following skills:

• Experience in customer acquisition marketing for a subscription product.
• Exceptional collaboration skills, especially with product, technology, design, editorial and data teams.
• Experience partnering with retention or lifecycle marketing in a subscription business is a plus.
• Experience working in the media industry is a plus.
• Strong understanding of customer segments and journey through the conversion funnel.
• Strong analytical skills and a knack for using data to make decisions.
• Excellent communication and project management skills.
• An independent and creative thinker who takes initiative and makes things happen.

Don’t forget: 

• Competitive salary
• Health insurance (100% paid for individuals, 75% for families)
• Primary caregiver 12-week paid leave
• 401K
• Generous vacation policy, plus company holidays
• A commitment to an open, inclusive, and diverse work culture
• Annual learning and development stipend

Additional pandemic-related benefits:

• One mental health day per month
• $100 monthly work-from-home stipend
• Tele-mental health services 
• OneMedical membership, including tele-health services 
• Increased work flexibility for parents and caretakers 
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies 
• Classpass discounts
• Virtual company-sponsored social events

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Base range for this role is in the range of $90,000-$100,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits.