Job Description
Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for an Associate Director Media - OBU in the United States.
This role is a senior media leadership position responsible for shaping and executing integrated, data-driven media strategies across multiple channels in a highly regulated, science-driven environment. You will oversee the planning and activation of omnichannel media campaigns spanning digital, video, search, TV, and point-of-care, ensuring alignment with both brand objectives and enterprise standards. The position requires close collaboration with analytics, technology, agency partners, and cross-functional stakeholders to deliver measurable, compliant, and high-impact media performance. You will act as a strategic advisor, translating complex business goals into effective media investments across HCP and DTC audiences. This is a highly visible role where you will influence media innovation, operational excellence, and test-and-learn initiatives at scale. It offers the opportunity to shape how media drives patient-focused outcomes within a fast-evolving marketing ecosystem.
Accountabilities:
- Lead the execution of integrated media strategies across digital, addressable, video, TV, search, and point-of-care channels for both HCP and consumer audiences.
- Serve as a subject matter expert in media planning, advising stakeholders on channel strategy, audience segmentation, and investment optimization.
- Oversee day-to-day media operations, including trafficking, tagging, tracking, and campaign quality control to ensure accuracy and consistency.
- Partner with analytics and technology teams to implement measurement frameworks and ensure media performance is fully trackable and actionable.
- Manage agency relationships, setting expectations for execution quality, compliance, and reporting standards across all media activities.
- Ensure adherence to enterprise media standards, regulatory requirements, and data governance protocols across all campaigns.
- Collaborate cross-functionally with brand, legal, medical, and compliance teams to ensure aligned and compliant execution.
- Lead and evaluate test-and-learn initiatives, assessing performance outcomes and recommending scalable media innovations.
- Continuously optimize media performance through insights, analytics, and evolving industry best practices.
- Bachelor’s degree with 7+ years of experience in media or marketing; advanced degrees may substitute with fewer years of experience.
- Strong expertise in omnichannel media planning, buying, execution, and performance measurement.
- Deep knowledge of digital and traditional media ecosystems, including TV, search, programmatic, and emerging platforms.
- Experience working with HCP and consumer (DTC) audiences in complex, regulated environments is highly preferred.
- Proven ability to lead agency partners and manage cross-functional stakeholder relationships effectively.
- Strong analytical skills with the ability to translate performance data into actionable media insights.
- Excellent communication and influencing skills, with experience presenting to senior leadership.
- Familiarity with media tools, platforms, and measurement frameworks used in large-scale campaigns.
- Ability to thrive in fast-paced environments, manage multiple priorities, and drive execution excellence.
- Competitive annual salary range of $150,768.75 to $203,981.25, depending on experience and qualifications.
- Comprehensive health benefits including medical, dental, vision, and life insurance coverage.
- Retirement savings plan with company contributions and long-term financial incentives.
- Performance-based annual bonus program and stock-based long-term incentive opportunities.
- Flexible work arrangements where applicable, supporting work-life balance.
- Generous paid time off and award-winning leave programs.
- Professional development opportunities and access to continuous learning programs.
- Inclusive, collaborative environment focused on innovation and career growth.
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Date Posted
06/02/2026
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