Associate Director, Media Planning

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned agency was founded in 2009 and has offices in New York, Los Angeles, London, APAC and LATAM. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

In A Nutshell:

Our Media Planning Teams facilitate processes across media planning, buying, our clients and vendors overseeing the execution of media plans from inception to completion. The AMD effectively leverages experience, knowledge and skills to push innovative thinking and set challenging team goals and objectives while balancing client, company, and team needs. Ultimately, this role is responsible for creating and flawlessly executing a media plan that connects our clients to their consumers. Overseeing the progress of all projects, assist your team to make sure deadlines are met and make sure the work being produced is stellar.

What You’d Do:

• Lead team to help set strategies, define tactical game plans, and develop media plans across media channels
• Develop and deliver senior-level media strategy to clients across all levels that are derived from industry insights and expertise developing necessary cadence of plan recommendations & performance recaps
• Provide assessment of client's current social and digital proficiencies and areas for improvement
• Consistently work to maintain the success of campaigns: update working presentations, media strategy, plan summaries, exec summaries, etc.
• Manage client expectations ensuring clear communication across updates, timelines, recommending adjustments, creating decks, etc.
• Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
• Serve as a day to day leader for the Media team as well as being a subject matter expert for internal and external clients
• Looks for innovative and breakthrough ideas, approaches, solutions, and opportunities to expand existing and new business clients
• Oversee budget management driving fiscal responsibility across team
• Foster strong collaboration with internal teams that include Insights & Strategy, Creative, Media Investment/Buying, and Analytics from brief to execution to keep projects moving forward
• Plans, directs, supervises, and coordinates tasks to delegates and handles all personnel requirements for immediate staff including training and development
• Responsible for the growth and performance of analysts, senior analysts, and managers, providing frequent and actionable feedback on their work product

What You’ve Got:

• 6+ years of industry related experience in a media planning agency role, with emphasis on digital or integrated planning and campaign management.
• Strategic understanding of traditional, digital, and social-specific media planning & buying, along with the proper metrics of success and measurement opportunities
• Experience managing the executional side of media buying across several biddable platforms with particular depth in any of the following: 
  • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
  • Amazon (AMS, Amazon DSP, AMG)
  • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
  • Publisher/Partner Direct
  • Connected TV/OTT (Roku, Hulu, etc.)
  • Digital Audio (Spotify, Pandora, etc.)
  • Paid Search (Google, Bing, Amazon)
• Fluency  with various paid media and measurement opportunities across social, digital, and broader marketing mix Including but not limited to: 
  • MOAT/IAS/DoubleVerify
  • Nielsen/Millward
  • MediaOcean/Prisma
  • Media Tools
  • Comscore
• Experience with the executional side of media buying across biddable and native platforms a plus
• Experience leading and managing growing teams
• Google Suite and strong Excel skills across formulas, pivot tables, and data visualization tools
• Advanced written and presentation communication skills
• A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
• Working knowledge of insertion order buying and manually building, tracking, and managing IOs
• Complete knowledge of all aspects of Digital Media, Search, SEO, SMM, Mobile, etc.
• Solid understanding of industry standard research tools & systems such as GfK/MRI, Nielsen suite (Clear Decisions, Media Impact, AdIntel), comScore, eMarketer, Mintel, etc. 

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.  
• Base Salary $90,100- $115,000
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits