Associate Director of Applied Marketing Analytics

Introduction
As a Data Scientist at IBM you will help transform our clients’ data into tangible business value by analyzing information communicating outcomes and collaborating on product development. Work with Best in Class open source and visual tools along with the most flexible and scalable deployment options. Whether it’s investigating patient trends or weather patterns you will work to solve real world problems for the industries transforming how we live.

Your Role and Responsibilities
IBM is an innovative and forward-thinking tech company poised for significant growth. We are on the lookout for a strategic and visionary Associate Director of Marketing Applied Analytics to join our team. This is a unique opportunity to not only lead the establishment of a world-class marketing analytics team but also to shape a data-driven culture that will drive our marketing efforts and business performance to new heights. If you are interested in complex cross functional efforts translating disparate data into insights and building compelling solutions then come join IBM’s Marketing Analytics Organization.
As the Associate Director of Marketing Applied Analytics you will be a key player in transforming how we leverage data to drive marketing strategy and enhance overall business performance. In this role you will help to continue to build out and scale our product led growth analytics team as the initiative continues to grow at IBM. You will interact with marketing sales and other partners in the global teams. Additionally your role will include the development of our Bucharest Analytics team. Cultivating talent and building the next wave of analytics leaders.

Your responsibilities will include:

• Team Building and Leadership:
  • Recruit lead and inspire a high-performing marketing analytics team.
  • Foster a collaborative and innovative team culture that encourages continuous learning and growth.
• Cultural Architect:
  • Instill a data-centric mindset within the marketing department and across the organization by promoting the value of analytics in decision-making.
  • Promote a culture of experimentation continuous learning and strategic use of data.
• Business Alignment:
  • Collaborate closely with marketing teams to understand business objectives and align analytics initiatives to support them.
  • Translate marketing goals into actionable analytics projects that drive informed decision-making.
• Strategic Vision:
  • Develop and execute a comprehensive marketing analytics strategy aligned with overall company goals.
  • Lead the evolution of our marketing analytics capabilities to stay ahead in a dynamic market.
• Impactful Insights:
  • Utilize advanced analytics techniques to extract meaningful insights that directly contribute to improved marketing performance.
  • Establish and monitor key marketing metrics to assess the effectiveness of campaigns and initiatives.

Required Technical and Professional Expertise

• 10 years of experience in marketing analytics
• Proven experience (4+ years) in a leadership role in marketing analytics.
• Successful track record of building and managing high-performing analytics teams.
• Demonstrated ability to align marketing analytics initiatives with broader business objectives.
• Deep understanding of marketing technologies data tools and analytics methodologies.
• Excellent communication skills with the ability to convey complex insights to both marketing and non-marketing stakeholders.
• Experience collaborating with other to develop insights competitive analyses and scalable solutions.

Preferred Technical and Professional Expertise

• Solid understanding of statistics and other data science techniques a plus