Associate Director, Personalization (Adobe Target CRO)

Roles and Responsibilities

• Mature and expand the adoption of testing and personalization projects at Bounteous along with the supporting technology
• Demonstrate a proven track record in developing testing and personalization strategies aligned with client business objectives
• Develop comprehensive project plans detailing tasks, milestones, timelines, deliverables, dependencies, and ownership
• Evaluate campaign effectiveness through report generation, insights provision, next-step delineation, and iterative testing plan refinement.
• Drive accelerated activation of test and personalization strategies, ensuring ROI on CRO investment for clients
• Optimize testing and personalization through robust audience segmentation strategies
• Provide consulting and roadmap for website optimization and customized experience strategies to clients
• Collaborate with UX/UI teams to build user journeys and finalize content for personalization or A/B testing
• Maintain thorough documentation of testing and personalization processes, continually seeking areas for optimization.
• Lead a team of Personalization Specialists to execute upon multiple personalization client projects
• Ensure growth and top performance of assigned accounts
• Oversee the configuration, administration and operation of CRO platforms to support multi-channel campaigns
• Assess and audit the current state of CRO platform configuration and make recommendations for improvement
• Serve as senior subject matter expert and advisor for channel team members during business development pursuits

Preferred Qualifications

• 5+ years of related experience in Product Management and Testing and Personalization with a proven track record of driving customer experience improvements
• Bachelor's degree in Marketing, Computer Science, Information Technology or a related field required
• Agency experience preferred but not required
• Solid understanding of digital marketing & data reporting
• Basic understanding of HTML and CSS
• Basic JavaScript skills
• Passion for the digital domain and use of technology to solve business problems
• Ability to learn new technologies at high level to identify use opportunities
• Previous work with CDPs, marketing automation, and omni-channel campaign management platforms
• Experience with tag management systems and data layers
• Experience working with Adobe Target, Optimizely, Adobe Analytics and/or Google Analytics
• Web development experience
• Understanding of database management and APIs
• Be self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Fluent in English language and is able to lead client meetings and conversations