Associate Director Promotional Planning & Strategy

This is a highly cross-functional high-visibility role at the center of how we drive growth. You’ll sit at the intersection of marketing merchandising analytics and operations shaping our promotional strategy while ensuring flawless execution across a fast-moving high-volume calendar. The role requires equal parts big-picture thinking and hands-on execution: strong commercial instincts exceptional analytical rigor comfort pulling and interrogating data yourself and the ability to translate insights into clear direction for partners and leadership. This is an evolving space for our business and we’re looking for someone excited to build structure introduce new tools and processes and help define what best-in-class promotional strategy looks like for years to come.

RESPONSIBILITIES:

• Own and evolve our daily promotions and gift-with-purchase strategy transforming a high-volume fast-paced calendar into a growth engine that drives long-term company and category performance.
• Design and execute a structured testing roadmap across offer types spend thresholds messaging and mechanics — clearly defining success metrics synthesizing insights and driving cross-functional alignment on optimizations and next steps.
• Serve as the primary liaison to cross-functional marketing teams (CRM creative content social acquisition etc.) ensuring full visibility into the promotional roadmap and maximizing reach and performance across channels.
• Own the full promotional lifecycle from concept development and offer strategy through creative briefing optimization and final asset approval — ensuring campaigns are commercially compelling and operationally seamless.
• Independently pull analyze and synthesize promotional performance data (weekly monthly quarterly) translating insights into actionable optimizations that improve future results.
• Leverage your deep understanding of promotional performance to refine financial forecasts partnering closely with Demand Planning to ensure operational readiness and seamless execution.
• Lead the evaluation and implementation of a campaign planning tool to enable upfront performance forecasting structured scenario planning and more intentional data-informed promotional strategy.
• Oversee the promotional P&L for our owned brands (Thrive Market Goods Rosey wellmade & f.a.e.) leveraging performance data to inform assortment decisions and future promotional strategy.
• Support and often lead company-wide and executive-level presentations translating complex promotional performance into clear actionable narratives.
• Manage and mentor a small high-performing team driving clarity of roles and priorities while fostering professional growth and continuously refining team structure to meet evolving business needs.

QUALIFICATIONS

• 6–10+ years of experience in pricing promotions revenue management or growth strategy within retail ecommerce or CPG businesses; retailer-side experience preferred.
• Proven experience owning promotional or pricing strategy end-to-end with clear accountability for revenue margin and growth outcomes.
• Strong analytical capabilities with comfort independently pulling and analyzing data (SQL Excel BI tools) to inform decisions and shape strategy.
• Experience developing overarching promotional strategy and partnering on messaging and creative concepting to drive conversion.
• Demonstrated ability to lead complex cross-functional initiatives across marketing merchandising analytics and operations.
• A balance of strategic thinking and hands-on execution; comfortable rolling up your sleeves to get the job done.

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical dental vision life and disability)
• Competitive salary (DOE) + equity
• 401k plan
• 9 Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful office in Playa Vista
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

© Thrive Market 2026 All rights reserved.

• Compensation Description - The base salary range for this position is $140000.00 - $150000.00/Per Year.
• Compensation may vary outside of this range depending on several factors including a candidate’s qualifications skills competencies and experience and geographic location.
• Total Compensation includes Base Salary Stock Options Health & Wellness Benefits Flexible PTO and more!
• This position requires traveling to our HQ office in Los Angeles California twice a year for all-company summits; once in the summer and once in the winter.

What We Do

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. We're an online grocery store that delivers the highest-quality organic and sustainable products at member-exclusive low prices. What's more every paid annual membership sponsors a free one-year membership for a family in financial need. Every day we leverage innovative technology and member-first thinking to help our more than 1.5 million members find healthy products support brands making an impact and build a better food future in the process. In 2020 we became a Certified B Corporation making us the largest grocer in the U.S. to earn this coveted qualification.

Why Work With Us

Thrive Market was born out of a mission to deliver better products better brands and a healthier lifestyle to families throughout the United States. Our team is energetic talented and collaborative working together to reach our goal of providing our members with a best-in-class marketplace.

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