Associate Director, SEO Specialist

Brace your career – you’re going beyond the science quo with Spectrum. We’re the full-service, health and science communications and media agency that’s out of this world. We’re fiercely independent and 100% science-focused so we can go where other “science-light” agencies can’t or won’t. Together with superhuman strategy, atomic creative, intermedia magic, interwoven ingenuity and indomitable innovation we dream beyond the realm of the possible – and do it.

The Associate Director, SEO Specialist will help drive SEO strategies and opportunities, as well as internal and external relationships. This position will be responsible for defining key SEO deliverables and processes, executing work, developing recommendations, monitoring progress, and measuring results. This may include research, technical SEO, content strategy, conversion optimization, or a combination of approaches. The Associate Director, SEO Specialist should be passionate about search and how this channel can help drive client goals.

Job Responsibilities

• Be the day-to-day SEO client lead for search engine optimization needs, partnering with internal teams and possibly partner agencies
• Develop metadata and technical optimizations for new website development or website updates
• Perform keyword research using various tools (ie. SEMRush) to inform content strategy
• Perform technical audits, analyze performance data, and implement optimizations to improve SEO performance
• Perform competitive analysis and identify gaps in our content or areas of improvement in our web design in partnership with content strategy
• Track important SEO metrics including organic traffic, conversion rates and time spent on page
• Report on performance metrics comparing them to our SEO goals and benchmarking data
• Optimize pages for mobile
• Implement link building strategies and manage backlinks to build online authority
• Develop expertise in current agency tools and keep a pulse on the new tools, vendors and data sources that will improve agency capabilities
• Assist with the development of strategies, budgets, and tactical recommendations for all SEO deliverables

Desired Skills and Qualifications

• A Bachelor’s Degree in Marketing or related major
• 4+ years of SEO management (experience in the healthcare industry a plus)
• Strong knowledge of SEO and content strategy best practices
• Passion for search and desire to continuously learn, educate, and expand knowledge
• Ability to monitor, track, and report on SEO results
• Desire to build out SEO best practices and help grow the team
• Knowledge of common SEO tools such as SEMRush, Screaming Frog, Google Search Console, Google PageSpeed Insights, Google Mobile-Friendly Test, Google Trends, SplitSignal, etc.
• Strong working knowledge of the digital landscape, including social media, search, paid and earned media tactics
• Knowledge of analytics tools including Google Analytics or Adobe Analytics
• Highly analytics, detail oriented, and self-motivated with the ability to work independently and as part of a team
• Creative thinker who is willing to think outside of the box and consistently look for opportunities to improve current capabilities and processes
• Possess outstanding time management skills and the ability to effectively prioritize projects in a fast-paced environment
• Advanced knowledge of Microsoft Office (Outlook, PowerPoint, Excel, Word)
• Excellent written and verbal communication skills

You choose where you work. We are a hybrid work environment with options to work in one of our four offices (DC, NYC, Chicago and Atlanta), remotely anywhere in the United States, or a combination.

Spectrum is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.