Associate, E-Commerce

Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

Cresco Labs is looking for a Lead E-Commerce Specialist to report into our Senior Manager of E-Commerce. This person will own the process of building and deploying marketing campaigns across our retail e-commerce website, Sunnyside.shop, to drive awareness, consumer acquisition, and loyalty. At the lead specialist level, this position will train and coach regional specialists, ensuring accuracy of their work. This role will collaborate with cross-functional departments— including store retail teams, retail marketing, merchandising, creative, social media, and software engineering. Ideal candidates will have 3-4 years' experience within an e-commerce/B2C environment.    

CORE JOB DUTIES 

• Works in a highly collaborative environment with cross-functional teams to execute promotional and brand marketing campaigns that drive revenue, consumer engagement, and loyalty
• Responsible for training, coaching, and ensuring accuracy of regional specialists’ work.
• Responsible for collaborating with the creative team and deploying content on websites, including photography, copy, illustrations, graphics, icons, multimedia, and business hours—always ensuring accuracy. 
• Manage complex, time-sensitive workflows within our company’s Content Management Systems and our proprietary e-commerce technology stack. 
• Provide high-level, strategic problem solving related to the capabilities and restrictions of our retail engine. Proactively develop creative solutions that allow us to avoid customer-facing technical errors and help maximize consumer promotional awareness.
• Perform Quality Control checks on Merchant Team and Regional Specialists’ weekly promotion mechanics, website copy, and creative on the back-end to ensure the final product is error-free on all devices.
• Leverage professional experience and insights to identify areas for improvement and enhancement. Keen awareness of our current toolset, the current e-comm landscape, and a continued focus on which elements need to evolve.
• Triage website bug reports to identify the root cause of issues and collaborate with appropriate teams to solve (Creative, Software Engineering, Technology Product Management) 
• Manage multiple projects across several markets with tight deadlines
• Track and regularly report on digital marketing campaign and website performance 
• Assist with local content creation initiatives and facilitates communication between key stakeholders
• Leverage data-driven insights and suggest areas of improvement
• Stay current with e-commerce website trends and best practices

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor’s degree in Marketing, Communications or related field
• 3-4+ years’ experience working directly with e-commerce websites (B2C/Retail preferred) 
• 1-2 years’ experience with Google Analytics with strong data storytelling skill
• Demonstrable experience working with Content Management Systems (CMS); updating and troubleshooting content across a wide variety of B2C ecommerce platforms and websites
• Comfortable building/maintaining automated workflows
• Ability to consistently identify and correct typos and errors on the e-commerce website.
• Confidence in building campaign landing pages
• Exceptional communication and project management skills
• Ability to synthesize complex, time-sensitive briefs and transform into concise, approachable, and consumer-friendly content
• Ability to empathize with our retail consumers needs/concerns and deliver clear, easily understandable content to inform, surprise, and delight them
• Demonstrable understanding of responsive web design
• Knowledge of common web design file formats
• Experience with developing and executing A/B tests
• Ability to quickly learn and master new digital platforms
• Team player who can also work well independently
• Self-starter who is adaptive to change, tight deadlines, and can work with a sense of urgency
• Detail-oriented, multi-tasker who can adhere to deadlines and thrive in a fast-paced environment
• Passion for the cannabis industry is required

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer eligible employees paid holidays and paid time off.  Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry 
• Infrequent domestic travel
• Candidate must be in the Ft Lauderdale/West Palm Beach area. This position is 80% remote work, with occasional visits to our Regional office in West Palm Beach.

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.