Associate Email and Growth Marketing Manager

Email Marketing:   

• Oversee and implement Face Reality’s email marketing programs across each stage of the customer journey for B2C, B2B, and Clinic channels with a focus on acquisition and retention
• Manage the email calendar, content strategy, setup, QA, and reporting across the customer lifecycle, including drip campaigns, transactional emails, and educational and promotional sends
• A/B test and optimize emails to measure and improve performance 
• Report on email KPIs and campaign performance analytics and drive continuous improvements across email deliverability, open, click-to-open, conversion, opt-out, and unsubscribe rates via testing and iteration
• Develop email and customer segmentation strategy across all businesses with end-to-end execution 

Growth Marketing Ecosystem: 

• Demand Generation: Implement programs and tactics to generate demand and email capture across all audiences, including but not limited to targeted landing pages, pop-ups, gated educational materials, customer segmentation, and drip campaigns
• Paid Media: Support digital advertising across platforms (Meta, TikTok, YouTube, Google Ads, Pinterest, Programmatic, etc.) Collaborate on linking strategy and content strategy to drive performance
• Websites / eComm: Support optimization of website user experience, customer journey, and marketing funnel into eCommerce and clinic websites. Explore opportunities for growth such as affiliate marketing and SEO. Design A/B tests and make recommendations based on data analysis

Analytics:

• Monitor and report on key success metrics across all digital channels and eCommerce 

Subject Matter Expertise:

• Be Face Reality’s internal subject matter expert on email best practices, technologies, and industry trends
• Monitor advancements (new platforms, trends, content strategies, etc.) in the digital marketing space

Requirements and Qualifications: 

• 2+ years experience in email marketing (in-house or agency)
• 3+ years total marketing experience across email, growth, performance, digital, or similar
• Bachelor’s degree preferred
• Email platform expert (Klaviyo experience preferred but not necessary; HTML and CSS a bonus)
• Well-versed in relevant tools & platforms such as Google Analytics, Shopify, and Excel
• Critical thinker with problem-solving skills and willingness to learn
• Strong written and verbal communication skills
• Excellent project management and organizational skills and attention to detail 

At Face Reality you will have an opportunity to: 

• Partake in and contribute to a high-growth brand journey
• Be part of a high-performing growing team
• Drive key growth marketing strategies across B2B, B2C, and clinic businesses 

Salary: $95k - $100k plus bonus and full benefits package