Associate Global Product Marketing Manager (Hybrid - 1-2 days on-site in El Segundo, Ca)

Job Description

Job Summary (General Responsibilities):

Responsible for developing and managing marketing assets for new product and software introductions (NPIs) including business facing messaging, packaging, videos, photography, social media content, copy, and digital content. The position is responsible for developing each NPI's positioning within its category and how they fit within the overall Belkin brand architecture. This role collaborates closely with the Product Marketing Managers to plan and execute larger Consumer and B2B initiatives including paid media campaigns, trade shows, and execution of all creative assets needed to support sales.

Specific responsibilities include:

• Develop creative briefs, schedule and lead project kickoffs with cross functional teams, set go to market strategies, and develop go to market assets; kick off each project in a timely manner to ensure products launch in market globally on time.
• Fully understand the assigned product categories: set strategies and develop marketing content based on overall business objectives.
• Develop NPI content based on brand guide and templates; manage creative development from content review through product launches, ensuring content is developed with accuracy and upholds brand standards.
• Act as the main liaison with the internal creative team to ensure all marketing assets are produced to the best quality, on time, on brand, and are in line with the overall business objectives.
• Meet all internal and external deadlines; successfully project manage NPIs and partner closely with all cross-functional teams including the Global Product Management Team, Internal Creative Group, Engineering, Industrial Design Group, Legal, and Packaging Engineering daily to ensure accuracy of content.
• Drive proactive and consistent communication with cross-functional teams and collaborate with regional marketing teams to ensure timely launch of all NPI go to market content; review content and understand regional requirements related to market needs and integrate key requirements into briefs and content as needed.
• Collaborate with the Digital marketing team to develop best in class Belkin.com and eCommerce (Amazon) content.
• Brand initiatives: assist in the execution of brand initiatives including paid media advertising campaigns and the rollout of brand projects including packaging refresh.
• Social media: support all social media content development, helping to work with the social media team to develop briefs and reporting as assigned.
• Assist in the development and execution of consumer insights initiatives.
• Review all content from a marketing perspective ensuring brand messaging for end consumers and information is accurate and upholds brand standards.
• Keep abreast of industry and competitive trends and regularly inform the team of noteworthy news items and opportunities.

Education and Experience Requirements:

• Bachelor's degree in communications, marketing, or business administration.
• 1-3 years previous experience in a marketing role with hands-on experience creating marketing collateral.
• Direct experience with consumer electronics and mobility products is a strong plus.
• Detail orientated with exceptional proofing and reviewing skills.
• Excellent organization and project management capabilities with an ability to juggle multiple projects at once, keeping programs on schedule, while ensuring all content is developed to the highest quality.
• Customer orientated and team player attitude; exhibits strong collaboration and partnering skills.

What you're getting into

We've got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding - for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you'll be motivated to pursue the ideal.

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you'll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range for this position:

$50,000 - $65,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.