Associate -Immunology HCP Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.

Position Description:
A blockbuster immunology brand team is looking for a talented and highly motivated individual to lead the execution of the omni-channel marketing plan. This role has it all, from developing HCP-facing video content to making channel trade-offs to optimize our digital marketing budget for Lilly's largest immunology brand. The successful candidate will have a great opportunity to make a significant impact on patients suffering from psoriasis.

Responsibilities:

Brand Strategy and Implementation (70%)
- Develop the dermatology omni-channel strategy including non-personal promotion (NPP) initiatives
- Partner with the Omnichannel team to design and implement tactics to carry the brand story across multiple channels to Health Care Professionals (HCPs). E.g. email, direct mail, HCP member
platforms(Medscape, ePocrates; etc), web/mobile, Veeva Approved Emails and other 3rd party vendors as relevant
- Tactic Assessment & Measurement Continually monitor engagement and customer feedback on tactics to identify areas to improve and optimize content within the various channel tactics. Aid in development of campaign/channel measurement plans and facilitate implementation.
- Drive continual improvement in content to maximize engagement and value for the customer.

Evaluate and communicate channel ROI analysis (30%)

- Tactic Development Prepare, Create, Approve: Responsible for deliverables, provide input on deliverable / project plans and on deliverable creation, verify appropriate functions have been consulted, ensure deliverables align with brand strategy, and escalate issues as needed
- Work effectively with cross functional partners (Medical, Legal, Regulatory, other) to have content and tactics approved in an efficient manner to hit in-market deadlines

- Facilitate salesforce input for key tactics

Basic Requirements:
- Bachelors Degree
- At least 2 years of relevant marketing experience

- Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position.

Additional Skills/Preferences:• Digital / Direct marketing experience• Strong project management skills, experience with planning and execution of tactics across multiple channels• Ability to work within a team and as a strong team player

Additional Information:• Location: Indianapolis• Travel Requirements: 10%

Eli Lilly and Company, Lilly USA, LLC and our wholly owned subsidiaries (collectively "Lilly") are committed to help individuals with disabilities to participate in the workforce and ensure equal opportunity to compete for jobs. If you require an accommodation to submit a resume for positions at Lilly, please email Lilly Human Resources ( [email protected] ) for further assistance. Please note This email address is intended for use only to request an accommodation as part of the application process. Any other correspondence will not receive a response.

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Our employee resource groups (ERGs) offer strong support networks for their members and help our company develop talented individuals for future leadership roles. Our current groups include: Africa, Middle East, Central Asia Network, African American Network, Chinese Culture Network, Early Career Professionals, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinos at Lilly, PRIDE (LGBTQ + Allies), Veterans Leadership Network, Women's Network, Working and Living with Disabilities. Learn more about all of our groups.

As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company (subject to applicable law).

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