Associate Manager, Biddable Media
Job Description
Partner with and support Paid Social & Search Media Managers and the collective Media Strategy & Planning team in the activation of Paid Search Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.
Responsibilities
Paid Search Activation
Agency and Cross-Functional Internal Teams Collaboration
Education & Experience Qualifications
Required Knowledge, Skills, or Abilities
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
Responsibilities
Paid Search Activation
- Support the general day-to-day functions as led by Paid Search & Social Media Managers
- Execute new campaign builds, ad copy rotations, account optimization, and tracking processes across different platforms
- Activate relevant audiences provided by internal brand teams
- Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights
- Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results
- Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands' needs.
- Perform monthly billing and invoice reconciliation.
- Manage the reporting and financial management for Paid Search campaigns across the portfolio
- Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps, and timelines with Managers
- Effectively communicate both verbally and in writing with both internal and external stakeholders
- Provide general team support as needed based on internal priorities and scope of projects
- Demonstrate a "big picture" understanding of brands' marketing strategy and the role Paid Search plays.
- Assume buying responsibilities in the event of a Manager's absence
Agency and Cross-Functional Internal Teams Collaboration
- Partner with the media analytics team to measure the impact of ongoing campaigns and overall plan
- Co-lead competitive tracking and reporting on a regular basis and/or as needed
- Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands' objectives, insights, and key challenges
Education & Experience Qualifications
- 4 Year Degree
- Minimum 2 years of relevant experience in marketing and/or media
- Hands-on keyboard Paid Search buying experience within Google Adwords and Microsoft
- Demonstrated experience in problem-solving and managing multiple tasks
- Account budget management through daily/weekly pacing, monthly and yearly goals
Required Knowledge, Skills, or Abilities
- Ability to deliver results
- Excellent project management skills (proficiency in Excel/PPT will be key)
- Ability to balance multiple priorities and meet project deadlines
- Excellent oral and written communication skills
- Ability to lead and influence others
- Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
- Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands
- Self-starter personality who can operate with minimal supervision
- Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively
- A detail-oriented approach and a desire to achieve objectives accurately
- Solid quantitative and research skills, and proven data interpretation capability
- Ability to learn new systems and workflows
Inspire Brands is a multi-brand restaurant company whose portfolio includes nearly 32,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, Rusty Taco and SONIC Drive-In restaurants worldwide.
We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink and gather around the table. We know that food is much more than a staple-it's an experience. At Inspire, that's our purpose: to ignite and nourish flavorful experiences.
Date Posted
08/12/2022
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