Associate Manager, Brand Marketing

Join our Marketing Team at Helen of Troy as our Associate Manager, Brand Marketing (hybrid work onsite 3 days a week), and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day!

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Work Location: Boston, MA - Hybrid, 3 days a week in office

What you will be doing:

The Associate Manager of Brand Marketing will develop and handle 360 marketing campaigns and initiatives to elevate our Beauty brands while growing engagement and driving growth. This role will lead campaign creation and execution with cross-functional teams including Social, Influencer & PR, e-Commerce, Channel and Education & Events to help build a strong, cohesive, seamless brand experience across all touch points along the customer journey. This role will leverage data in consumer behavior, industry trends, competitive research, and business analytics to craft rich storytelling content and implement marketing initiatives that build a competitive advantage for the brand and support company strategic and financial objectives.

• Lead the conception, development, and implementation of marketing plan and launch strategies for each campaign to increase brand awareness and drive sales.
• Lead the creative process from brief through final results, partnering with cross-functional teams to develop briefs for all new launches and brand campaigns.
• Work with cross-functional teams to ensure cohesive messaging across channels while also using opportunities within each channel for increased reach/engagement.
• Brief in Creative team and ensure clarity on all creative asset requests.
• Adhering to Creative team's deadlines, lead creative review rounds for campaigns and provide consolidated feedback from partners.
• Liaise between Creative teams and provide direction so that all assets support the Brand DNA, developing outstanding consumer journeys and creative that aligns with the original brand brief.
• Handle photo/video shoot concept, planning, and execution.
• Ensure shot list is accurate and all content gets collected for creative assets requested.
• Work with internal partners to identify all details for model casting (# of models, hair type/texture/length/color, skin tones, etc.) and build model brief for creative team.
• Ensure overlap of models is accurate to support launches, considering launch dates and retailer leads.
• Partner with Product Marketing to align on model details (including before & after and finished looks) so that impactful transformations and strong imagery are captured.
• Handle amplification of core business categories/SKUs.
• Plan regular re-focus programs/campaigns that maintain an always-on focus for core SKUs.
• Handle development of creative briefs with cross-functional teams.
• Handle pre-production planning for photo/video shoots with creative team.
• Partner closely with creative team to ensure accurate content is captured at photo/video shoots.
• Partner with each channel to define and implement hero product strategy (i.e., activations, sampling, etc.).
• Conduct regular market and competitor analyses to find opportunities and threats.
• Monitor competitive landscape and industry trends.
• Provide recommendations based on market insights.
• Develop and maintain regular business reports, including key performance indicators (KPIs), to track brand performance.
• Analyze and interpret data, providing actionable insights for continuous improvement.
• Prepare comprehensive reports for leadership, summarizing brand health, market share, and campaign efficiency.

Skills needed to be successful in this role:

• Strong Analytical skills including ability to translate reports
• Consumer obsessed and possess strong consumer understanding
• Ability and maturity to lead a multitude of projects in a fast-paced environment
• Proactive, self-starter, ability to drive and lead programs independently
• Balance between analytical and creative thinking
• Ability to handle frequent change in direction with ease
• Resourcefulness in solving problems and pursuing new, valuable and innovative opportunities
• Ability to coordinate, prioritize, and deliver multiple products or services concurrently under time constraints

Minimum Qualifications:

• BA/BS in Business, Marketing, International Business
• 3-5 years of relevant experience in CPG, Beauty, or Fashion
• Experience working in prestige beauty highly desired
• Strong Computer Skills: Excel, Power Point, Word, and Outlook
• Demonstrate deep understanding of the retail/beauty landscape
• Experience with external agencies (i.e., Creative)
• Experience managing budgets
• Financial competence including strong analytical ability
• Confirmed ability to work effectively in cross-functional teams
• Excellent presentation, communication, and project management skills
• Authorized to work in the United States on a full-time basis

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands. Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, Glassdoor, Facebook, Instagram and Twitter.

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Incorporated in 1968, Helen of Troy has grown into a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. We offer creative solutions for our customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Osprey®, Honeywell®, PUR®, Braun®, Vicks®, Hot Tools®, Drybar®. Most of these brands rank #1 or #2 in their respective categories.

We boldly bring brands into our family, where we nurture what makes them great. We collaborate internally and externally, always striving to provide the consumer-centric innovation, operational excellence, scale, global reach, and stellar shared services to make them soar.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.