Associate Manager, Consumer Engagement

Job Overview

Associate Manager, Consumer Engagement

This role is based at our Frisco, TX headquarters

At Keurig Dr Pepper (KDP), the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere.

The Associate Manager, Consumer Engagement plays an integral role in bringing brands to life across multiple consumer touchpoints for our Coffee, Water and Energy categories. This position resides in our Consumer Engagement Center of Excellence and requires strong personal initiative, accountability, a drive to seek new ideas, and the ability to approach a project with a strategic lens. The position is accountable for developing strategic national consumer platforms, managing and negotiating with agencies and external partners, and driving commercial alignment to achieve brand and business objectives. This position acts as support for the Sr Manager, Consumer Engagement. The ideal candidate will bring 3+ years of progressive marketing or brand experience and a leadership style that fuses inspiration with a passion for making a difference.

KEY RESPONSIBILITIES:

• Support a High-Performing Team

• Deploy general manager mindset to support the development of assigned brands' strategic consumer engagement initiatives.

• Help drive and maintain the unique KDP culture; own personal development to grow in our organization.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.

• Support a Breakthrough Brand Strategy

• Develop strong commercial knowledge and business acumen to support annual consumer program planning.
• Encourage and support organizational and customer engagement, alignment, and excitement for annual consumer programs.

• Drive Consumer Engagement Through Communication Strategy & Messaging

• Ensure consumer program communication is fully integrated with all brand consumer communication.
• Innovate to address consumer needs: support consumer engagement through the development and commercialization of innovative, insight-based programs for assigned brands.
• Support management of creative agencies from brief through execution to deliver clear and concise strategic consumer messaging on all initiatives.
• Use entrepreneurial thinking to find new and better ways to accomplish goals.

• Possess a drive for excellence in all executions.

• Champion Our Brands and Secure Alignment Across the Organization

• Support the commercial organization by contributing to selling materials for assigned brands' consumer engagement initiatives (e.g., operating plans, one-pagers, etc.).
• Gain alignment from key stakeholders as needed, integrate and collaborate with creative teams, brand, sales, cross-functional activation team and agency partners to execute plans.
• Deliver on growth priorities with speed through adaptability, agility and innovative approaches.

• Measure Success

• Manage assigned consumer engagement program budgets working with cross-functional partners.
• Set high performance standards, measures for success, and adjust plan to deliver against growth agenda.
• Consistently measure and analyze ROI of assigned brands' consumer programs and recommend changes for improved results.

CHARACTERISTICS OF SUCCESS

• PASSION: People with an infectious spirit who are passionate about beverages, our consumers, our brands, our customers, and winning.
• OPTIMISTS WITH AN ENTREPRENEURIAL SPIRIT: Optimists who are inspired by innovation, creativity, and breakthrough thinking that challenge the conventional and foster new ideas.
• DRIVE FOR IMPACT: Self-motivated leaders that drive their agenda and thrive in a competitive, fast-paced environment. Relentless focus on delivering results and tenacity to get work done with a sense of urgency.
• CHANGE AGENTS: Leaders that are agile, courageous, and push through conflict for speed to action. People that thrive under pressure, take big risks, deliver solutions, and lead the change.
• DATA-DRIVEN DECISION-MAKERS: Ability to scan the environment, remove barriers, recommend solutions, and leverage sound business judgment and analytics to make bold decisions.

• INSPIRATIONAL LEADERS: People who can inspire others to take action through authentic leadership, passion, and commitment to winning. Committed to coaching, challenging, and developing others. Great at the "What" and the "How." Strives to elevate the team versus seeking personal gain.

Requirements

QUALIFICATIONS

• Bachelor's degree with a major in Marketing or related field.
• At least three years of consumer marketing experience with a Fortune 500 CPG corporation or an advertising/creative agency.

• Strong written and verbal communication skills. Experience delivering presentations to senior leadership.
• Astute budget management skills.

This role is based at the KDP Frisco, TX office location and requires approximately 10% travel.

#LI-Hybrid

Company Overview

BENEFITS

Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

ABOUT KDP

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America. For more information, visit www.keurigdrpepper.com.

Keurig Dr Pepperis an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepperrecruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. Equal Opportunity Employer. Minorities/Females/Protected Veterans/ Disabled