Associate Manager, Content Marketing

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2’s 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.  

We are looking for a talented writer, editor, and content marketer to join our content marketing team and help tell Lucid’s story. In this position, you will collaborate with the rest of the content marketing team to create and publish collateral promoting Lucid and its products. We are looking for someone who is passionate about writing, marketing, and technology and is a true team player. 

Responsibilities:

• Create a variety of content, including but not limited to blog posts, emails, white papers, e-books, web copy, social media posts, and sales collateral. This content will support various initiatives, including demand generation, nurture flows, brand awareness, thought leadership, search engine optimization (SEO), and more.
• Interview and gather information from subject matter experts to inform content.
• Review content from teams across Lucid.
• Develop a deep understanding of Lucid products to understand how to attract and retain new customers effectively.
• Act as a strategic partner with other marketing teams and provide content marketing expertise to solve key business problems.

Requirements:

• Bachelor's degree in marketing, communications, English, journalism, or another relevant field, with strong academic performance 
• 3+ years of copywriting or digital content creation experience
• Passion for working with subject matter experts to produce original, high-quality content
• Strong researching, writing, and copy-editing skills
• Ability to prioritize and organize a number of concurrent projects 
• A basic understanding of Lucidchart and Lucidspark, with a strong desire to learn more
• Quick, enthusiastic learner
• Ability to problem-solve and take initiative with minimal guidance
• A positive attitude about receiving and incorporating feedback
• Familiarity with major style guides (i.e., AP Style, Chicago Manual)

Preferred Qualifications:

• At least one year of writing for tech, B2B, and/or SaaS preferred 
• Experience with customizing content for technical personas (e.g., engineering, IT) and/or regulated verticals (e.g., public sector, finance) 
• Experience working with a content management system (e.g., Drupal, WordPress)
• Experience writing for SEO

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